Olympus Mju Tough: Knife

Advertising Agency: Krakatua, Kuala Lumpur, Malaysia
Executive Creative Director: Lim Eng Seong
Creative Director: Lam Wai Cheong
Art Directors: Wong Yien Keat, Aw Sei Wei
Copywriters: Anuradha Kaliappan, Vincent Edwin
Published: August 2009

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6 comments

picktokyo's picture
picktokyo
1404 pencils

well, that shows some scratch resistance, not very much about indestructible

picktokyo's picture
picktokyo
1404 pencils

and I'm not sure it is (won't get scratched by a knife slash).

rolling.stone's picture
rolling.stone
2740 pencils

certainly there are better ways to show indestructibility in exaggerated way

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~ Quite obviously, I have gathered no moss ! ~

chemist's picture
chemist
23 pencils

i think it's well said the toughness of the camera. like it!

Guest's picture
Guest

wow, not to the point.

Phoebe12's picture
Phoebe12
2 pencils

Many cultures have their sole version of the knife. Due to its role as humankind's primary tool, certain cultures have attached spiritual and sacred implication to the knife. Most modern-day knives trail either a fixed-blade or a folding structure style, with blade patterns and method as diverse as their makers and states of origin.

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