Brief: Organise a sampling event to mark the launch of OLW Crunchos - a new corn based snack with extra crunch.
Challenge: People usually pay little or no attention to the product or the brand during an ordinary product sampling event.
Solution: The Crunchometer - a machine that invited people to really sample the product.
Ambient advertisment created by JMW, Sweden for OLW, within the category: Confectionery, Snacks.
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