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The Crunchometer

Agency: 
Published/Aired: 
October 2011
Description: 

Brief: Organise a sampling event to mark the launch of OLW Crunchos - a new corn based snack with extra crunch.
Challenge: People usually pay little or no attention to the product or the brand during an ordinary product sampling event.
Solution: The Crunchometer - a machine that invited people to really sample the product.

Advertising Agency: JMW kommunikation, Stockholm, Sweden
Creative Director: Joakim Karlsson
Junior Creative Director: Samuel Garlöv
Design: Samuel Garlöv
Production: Mässbolaget

Comments (4)

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Highest Rated

MirayKaymaz's picture
MirayKaymaz
Activity Score 4

Cool idea! Could be used by any crunchy products for public events

stickynotes's picture
stickynotes
Activity Score 1094

cool little machine.

Baelin's picture
Baelin
Activity Score 273

Very good idea.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

I prefer the one from Miami Ad School, (Brazil), which did something very similar and funnier (IMO) for Burger King:
http://www.welovead.com/en/works/details/4abCjttz

MirayKaymaz's picture
MirayKaymaz
Activity Score 4

Cool idea! Could be used by any crunchy products for public events

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