Brief: Organise a sampling event to mark the launch of OLW Crunchos - a new corn based snack with extra crunch.
Challenge: People usually pay little or no attention to the product or the brand during an ordinary product sampling event.
Solution: The Crunchometer - a machine that invited people to really sample the product.
Clio Site Relaunch
Welcome to the New Clios.com: Celebrating Creativity 365 Days a YearRead More
The Most Awarded Silver and Bronze Clio Winners 2016Read More
2016 Innovation Gold Clio Winners
5 Campaigns Pushing the Boundaries of InnovationRead More
What Clio 2016’s Winning Work Says About the Future of AdvertisingRead More