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The Crunchometer

Agency: 
Published/Aired: 
October 2011
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Description: 

Brief: Organise a sampling event to mark the launch of OLW Crunchos - a new corn based snack with extra crunch.
Challenge: People usually pay little or no attention to the product or the brand during an ordinary product sampling event.
Solution: The Crunchometer - a machine that invited people to really sample the product.

Advertising Agency: JMW kommunikation, Stockholm, Sweden
Creative Director: Joakim Karlsson
Junior Creative Director: Samuel Garlöv
Design: Samuel Garlöv
Production: Mässbolaget

Comments (4)

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Highest Rated

MirayKaymaz's picture
MirayKaymaz
4 Activity Scores

Cool idea! Could be used by any crunchy products for public events

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