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OLW: The Crunchometer

Your rating: None Average: 4.9 (19 votes)

Brief: Organise a sampling event to mark the launch of OLW Crunchos - a new corn based snack with extra crunch.
Challenge: People usually pay little or no attention to the product or the brand during an ordinary product sampling event.
Solution: The Crunchometer - a machine that invited people to really sample the product.
Advertising Agency: JMW kommunikation, Stockholm, Sweden
Creative Director: Joakim Karlsson
Junior Creative Director: Samuel Garlöv
Design: Samuel Garlöv
Production: Mässbolaget
Published: October 2011

4 Comments

stickynotes's picture 436 pencils
stickynotes | Sat, 2011-12-17 10:51
7

cool little machine.

Baelin's picture 239 pencils
Baelin | Sun, 2011-12-18 23:00
7

Very good idea.

Nike Diesel's picture 6832 pencils
Nike Diesel | Mon, 2011-12-19 17:01

I prefer the one from Miami Ad School, (Brazil), which did something very similar and funnier (IMO) for Burger King:
http://www.welovead.com/en/works/details/4abCjttz

MirayKaymaz's picture 4 pencils
MirayKaymaz | Sun, 2012-01-01 12:54

Cool idea! Could be used by any crunchy products for public events

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