Advertising Agency: age., São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Rodrigo Cabello, Henrique Mattos
Copywriters: Thiago Bocatto, Alexandre Leão
Account Executive: Guilherme Miller
Production Manager: Rita Vilarim
Released: December 2008
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11 Comments
Misspelled?
i'd say thats a misspelling. uh-oh!
Done before by DDB Lima.
It was shortlisted in Media Cannes 2007.
Here: http://bp1.blogger.com/_WL_7fkel-8E/SCjEyMJPteI/AAAAAAAAAF8/OATaEXCRKP...
Or here http://adsoftheworld.com/media/ambient/inen_cancer_awareness
I comment the comments
the ad from Peru reach just 1 in 500 readers, that is why they get shortlist, not a lion...
here they reach every single reader with the same impact.
this one here is 500 times more effective, dont you think?
It could be an improvement, but still is a copy.
A Japanese Honda can be a better roadster motorcycle than Harley Davidson too.
Originality is what counts in advertising.
Dont you agree?
I comment the comments
Nope. Originality doesn't exist. Everything has been done.
What matters is REACH and EFFECT.
If the fact that it's based on prior efforts were the death of an idea, we'd never improve on anything.
PhotoShop Disasters, here comes the link.
//oh wait, it's just a misspelling
Like the idea.
Shamail Khadija
Like the idea.
Shamail Khadija
before you guys try to pull the "WHOA! THOSE IDIOTS SPELLED STUFF WRONG!" card, you should take a look at the location of the agency that produced it. Chances are these ads are merely translated for the purpose of this site.
typo is a no no!