Olivierra de serra: Laser beams
Outdoor campaign for the new packaging of the Oliveira da Serra Olive Oil (olive oil in spain and at the mediterranean countries is almost sacred). To say that the product is now in a box and much more protected, they put actual light projectors over the billboards simulating a laser security-system, as just as we see in the movies. There are some of them in Lisbon and at Porto, Portugal major cities.
Credit: McCann Erickson, Portugal