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Magazine

Agency: 
Published/Aired: 
September 2009
Description: 

La Fabril launched the new product Olympia the only disinfectant floor cleaner with insect repellent action. To highlight this benefit, developed through a traditional channel innovative and simple action.

Who ever did not roll it up the magazine to kill the mosquito or cockroach on the wall? Based on this brand insight hired 4 magazines for free distribution: Interbarrios, Clubs, Samborondon & Country's for an interactive action. These magazines have a circulation of approximately 30,000 copies, comes monthly to gated communities, clubs, medical offices and restaurants and are delivered door to door every month.

The reader received its monthly with the particularity of being rolled up and tied with a strip of paper. In the back of the strip close to the Olympia logo.

Stop killing the bugs with your favorite magazine.

Advertising Agency: Maruri Grey Ecuador
Creative Director: Pipo Morano
Art Director: Andres Noboa
Copywriter: Pipo Morano

Comments (14)

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Highest Rated

javierfma's picture
javierfma
Activity Score 62

Simple and clever.

xxx Adams xx's picture
xxx Adams xx
Activity Score 32

good

just write's picture
just write
Activity Score 653

good insight...

rolling.stone's picture
rolling.stone
Activity Score 2741

Good Idea

Insight is misspelled

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~ Quite obviously, I have gathered no moss ! ~

Phics's picture
Phics
Activity Score 93

very good and true.

Guest's picture
Guest

great idea

cooldepp's picture
cooldepp
Activity Score 314

smart

Wordnerd's picture
Wordnerd
Activity Score 6692

not cool enough. too expensive

silvi's picture
silvi
Activity Score 4172

Ingenioso.

Guest's picture
Guest

Excellent!!

Guest's picture
Guest

boring, no pasa nada plano plano.

Guest's picture
Guest

This looks like a scam. Though it is in Ecuador, because the postal service in the US wouldn't allow it u

Guest's picture
Guest

Mmmm I don't know. They push people to buy a product giving us a method to do the same thing, but denying it with the headline.

Guest's picture
Guest

las bacterias son tan microscopicas que nadie usa una revista para matarlas. Esta buena la idea pero quedaría mejor para raid.

javierfma's picture
javierfma
Activity Score 62

Simple and clever.

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