Olimpia, La Fabril: Magazine
Stop killing the bugs with your favorite magazine.
La Fabril launched the new product Olympia the only disinfectant floor cleaner with insect repellent action. To highlight this benefit, developed through a traditional channel innovative and simple action.
Who ever did not roll it up the magazine to kill the mosquito or cockroach on the wall? Based on this brand insight hired 4 magazines for free distribution: Interbarrios, Clubs, Samborondon & Country's for an interactive action. These magazines have a circulation of approximately 30,000 copies, comes monthly to gated communities, clubs, medical offices and restaurants and are delivered door to door every month.
The reader received its monthly with the particularity of being rolled up and tied with a strip of paper. In the back of the strip close to the Olympia logo.
Advertising Agency: Maruri Grey Ecuador
Creative Director: Pipo Morano
Art Director: Andres Noboa
Copywriter: Pipo Morano
13 Comments
good
good insight...
Good Idea
Insight is misspelled
-------------------------------------------------------------------
~ Quite obviously, I have gathered no moss ! ~
very good and true.
great idea
smart
not cool enough. too expensive
Ingenioso.
Excellent!!
boring, no pasa nada plano plano.
This looks like a scam. Though it is in Ecuador, because the postal service in the US wouldn't allow it unless they can see the mailing label. How would they know who to deliver it to?
Mmmm I don't know. They push people to buy a product giving us a method to do the same thing, but denying it with the headline.
las bacterias son tan microscopicas que nadie usa una revista para matarlas. Esta buena la idea pero quedaría mejor para raid.