Old Spice Champion: The 10 point line

Because 3 point shot is for beginners.

Advertising Agency: Kirowski Isobar, Budapest, Hungary
Creative Director: Márton Jedlicska
Art Director: Carlos Ramas
Copywriter: Bence Bodnár
Producer: Éva Bayer-Baróti
Account Executive: Kristóf Pfeffer
Published: June 2012

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4 comments

Klara K.'s picture
Klara K.
2695 pencils

I think this is spot on - insight, connection with the product, execution. That's why men do sports - to prove themselves and beat others.

kleenex's picture
kleenex
26920 pencils

I like the concept, but did it sell more product???

DaAvitar's picture
DaAvitar
154 pencils

Nice....however for me...there's too much going on

Tiernanmc's picture
Tiernanmc
18 pencils

Captures the essence of what it means to be an athlete, nice concept. Interesting to see what else they will come up with

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