OK Tire: Snow Logo

OK Tire. Grip the Road.

As part of an ongoing effort to promote OK Tire, Canada’s largest independent tire retailer, ‘snow logos’ were strategically placed around the city to show the benefits of OK Tire’s winter tires. Made with a stencil and liquid ice melter system, the snow logos weren’t just imprinted on the snow, they literally gripped down to the road—as any good winter tire would do.

Advertising Agency: RED the Agency, Edmonton, AB, Canada
Creative Directors: Ryan Kelly, Dennis Lenarduzzi
Art Director: Regan Fraser
Copywriter: Sasha Newton

December 2011


chuckieT's picture
680 pencils

How are the logos "gripped down to the road"? The writing is created by an absence of snow... how can a void grip the road?

Ad Analyst's picture
Ad Analyst

Why agency do any fault and never commented negative?

Design Central's picture
Design Central
364 pencils

Seems like an old idea....

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