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Oi: Magical Payphone

Oi, a telecom provider from Brazil, is hoping to make everyone believe in the magic of Christmas one more time. That’s why it created the Magical Payphone, a device that connected kids with Santa Claus. Installed in Rio de Janeiro, the special payphone was available to kids walking by with their parents. Once they made the call, the kids would chat with Santa, who were actually two retired actors from Retiro dos Artistas (an institution that takes care of former artists). But it was much more than a telephone call. Big surprises were prepared for the kids: lost elfs, gifts and even a mapped projection with snow and a choir of kids. Everything to make a great experience for the children and everyone watching.

Advertising Agency: NBS, Brazil
Creative Directors: André Lima, Pedro Feyer, Marcello Noronha, Moacyr Netto
Art Directors: Vinicius Cunha, Marcos Hosken
Copywriters: Moacyr Netto, André Jardim, Bruno Pinaud, Ricardo Weistman
Producers: Andrea Metzker, Leonardo Lino, Álvaro Figueira
Production Company: Dínamo Filmes
Director: Dan Gifford

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10 comments

mrmoore's picture
mrmoore
160 pencils

Great. Very Cool.

kleenex's picture
kleenex
28775 pencils

Loved IT!!!

morse's picture
morse
15922 pencils

This is so nice. Love the expression on the kid's faces.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Klara K.'s picture
Klara K.
2695 pencils

That is so lovely!!

Prasad Weerasekara's picture
Prasad Weerasekara
635 pencils

Awesome work . well done.

ramesh_1ab's picture
ramesh_1ab
102 pencils

Amazing work.

dearturki's picture
dearturki
311 pencils

amazing efforts, but i won't do this to kids, by dropping a gift in such way.

undress62's picture
undress62
4 pencils

Bad Photoshop HOHOHO !

advertising ninja's picture
advertising ninja
589 pencils

ahahae they blurred the bypassers they couldnt afford to clear the rights of. clients pay peanuts these days. those laws needs to change : ]

SteveMtl's picture
SteveMtl
19 pencils

Love it, how sweet!

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