Oficina do Açaí: The most natural juice in the town

As a creative form to promote one of the greatest products from Oficina do Açaí, a very unique action was made for it. Now people can find special straws put into real and juicy fruits. Where? In the most traditional fruit bowls in Porto Alegre, always nearby Oficina do Açaí. On the straw you can easily read the concept “The most natural juice in the town”. People are definitely not expecting for this. So, let yourself be surprised at any moment.

Advertising Agency: Mi Casa Su Casa, Porto Alegre, Brazil
Art Director / Copywriter: Gabriel Martinez
Published: March 2011