Oficina do Açaí: The most natural juice in the town

As a creative form to promote one of the greatest products from Oficina do Açaí, a very unique action was made for it. Now people can find special straws put into real and juicy fruits. Where? In the most traditional fruit bowls in Porto Alegre, always nearby Oficina do Açaí. On the straw you can easily read the concept “The most natural juice in the town”. People are definitely not expecting for this. So, let yourself be surprised at any moment.

Advertising Agency: Mi Casa Su Casa, Porto Alegre, Brazil
Art Director / Copywriter: Gabriel Martinez

March 2011


Bob.C's picture
1161 pencils

Not bad idea to directly use real fruit (though basic image not esp original) - implementation could have been stronger doesn't seem enough to just put straws with the fruit

morse's picture
17183 pencils

Not bad at all.

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ace85le's picture
3939 pencils

Nice idea. Shouldnt it be "in town" instead of "in the town"?



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bhuvneshwar.chd's picture
989 pencils

division of space is good.

"If you are irritated by every rub, how will you be polished?"
— Rumi

snowgoosegirl's picture
32 pencils

so spot on...bet nobody will miss that


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