Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Photographers: Tony Hird, Carson Ting
Released: September 2008
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
23 Comments
Beatiful...
Beautiful
Nice.
very nice!
www.wordsofbabel.blogspot.com
good idea
Cute, but to when end? And given that the life rafts are, what, six stories up, could anyone actually read the message on the bottom?
Like so many stunts, I'd be curious to know just what impact this had, if any. Yeah, good idea, but the only thing that would have immediate recognition is the lifeguard stand: the rest could be easily missed. So what were the results from this?
You're a frequent scathing critic. Which agency do you work for, and what cool stuff have you done?
he works for ASS GRAFIX!!! n he s the CORE of the agency!!! cant u smell his goodness?!!!
very smart
EXCELLENT. I would love to see this all over the city.
I think the subtlety of this is what helps make it so smart and effective. It's not obnoxious - as so many other attempts are in this category.
That's my first thought...
i remember one of my freshman add classes back in college doing this assignment - most of us had these as our first thought ideas. hhmm... yes, they're nice ideas, first nice ideas.
VERY GOOD!
life guard is best of bunch but still have no idea of what they're selling me?
They're not selling a product, they're simply making a statement.
Don't knock drunk guys in bars; it means they're not driving. -- Richard Gere, The Runaway Bride
Really good one
xhpdesign.com
I can't believe a commenter accused these of being subtle. ;)
It's a nice idea but I feel like it should have been pushed much more. This is still in the nascent stage in my opinion. The problem I have with this is that I doubt people put the global warming and offsetters together. I think most people would have just seen this and thought, "Yes, global warming is bad".
- The only thing more rare than a good ad is a good guest comment -
Excellent!!!
Perfect!
Good
I comment the comments
Subtle? No. Thought is ok, but can we please start focusing on campaigns to generate enthusiasm for solutions and stop pushing fear like crack in a whore house. We have enough that occupies.
SJB
Great! I love this non-tradish stuff. Very eye catching and memorable.
Will win some prizes.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
Believe in Jesus - http://cargocollective.com/augustojesus
lol...the lifeguard is "on duty" for as long as the campaign is running.