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23 comments

My_friend_Goo's picture
My_friend_Goo
289 pencils

Beatiful...

My_friend_Goo's picture
My_friend_Goo
289 pencils

Beautiful

kgeiger's picture
kgeiger
7051 pencils

Nice.

vidya.shankaran's picture
vidya.shankaran
724 pencils

very nice!

cooldepp's picture
cooldepp
314 pencils

good idea

SeanMartin's picture
SeanMartin

Cute, but to when end? And given that the life rafts are, what, six stories up, could anyone actually read the message on the bottom?

Like so many stunts, I'd be curious to know just what impact this had, if any. Yeah, good idea, but the only thing that would have immediate recognition is the lifeguard stand: the rest could be easily missed. So what were the results from this?

Finamerican's picture
Finamerican
49 pencils

You're a frequent scathing critic. Which agency do you work for, and what cool stuff have you done?

stitchy's picture
stitchy
779 pencils

he works for ASS GRAFIX!!! n he s the CORE of the agency!!! cant u smell his goodness?!!!

Rami Qaddoumi's picture
Rami Qaddoumi
214 pencils

very smart

leaking bucket.'s picture
leaking bucket.
136 pencils

EXCELLENT. I would love to see this all over the city.

I think the subtlety of this is what helps make it so smart and effective. It's not obnoxious - as so many other attempts are in this category.

am-o's picture
am-o
162 pencils

i remember one of my freshman add classes back in college doing this assignment - most of us had these as our first thought ideas. hhmm... yes, they're nice ideas, first nice ideas.

inkk's picture
inkk
28 pencils

VERY GOOD!

CND's picture
CND
48 pencils

life guard is best of bunch but still have no idea of what they're selling me?

Bogeyman's picture
Bogeyman
18 pencils

They're not selling a product, they're simply making a statement.

xhp's picture
xhp
543 pencils

Really good one

Dale's picture
Dale
370 pencils

I can't believe a commenter accused these of being subtle. ;)

It's a nice idea but I feel like it should have been pushed much more. This is still in the nascent stage in my opinion. The problem I have with this is that I doubt people put the global warming and offsetters together. I think most people would have just seen this and thought, "Yes, global warming is bad".

- The only thing more rare than a good ad is a good guest comment -

Zeus's picture
Zeus
912 pencils

Excellent!!!

vaoleo's picture
vaoleo
81 pencils

Perfect!

DarkSide's picture
DarkSide
1068 pencils

Good

slip's picture
slip
919 pencils

Subtle? No. Thought is ok, but can we please start focusing on campaigns to generate enthusiasm for solutions and stop pushing fear like crack in a whore house. We have enough that occupies.

SJB

brhavig's picture
brhavig
199 pencils

Great! I love this non-tradish stuff. Very eye catching and memorable.

theanc's picture
theanc
2778 pencils
liar's picture
liar
386 pencils

lol...the lifeguard is "on duty" for as long as the campaign is running.

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