23 comments

My_friend_Goo's picture
280 pencils
My_friend_GooWednesday, September 24, 2008 - 04:27

Beatiful...

My_friend_Goo's picture
280 pencils
My_friend_GooWednesday, September 24, 2008 - 04:28

Beautiful

kgeiger's picture
6767 pencils
kgeigerWednesday, September 24, 2008 - 05:59

Nice.

vidya.shankaran's picture
726 pencils
vidya.shankaranWednesday, September 24, 2008 - 06:02

very nice!

www.wordsofbabel.blogspot.com

cooldepp's picture
314 pencils
cooldeppWednesday, September 24, 2008 - 06:12

good idea

SeanMartin's picture
SeanMartinWednesday, September 24, 2008 - 08:16

Cute, but to when end? And given that the life rafts are, what, six stories up, could anyone actually read the message on the bottom?

Like so many stunts, I'd be curious to know just what impact this had, if any. Yeah, good idea, but the only thing that would have immediate recognition is the lifeguard stand: the rest could be easily missed. So what were the results from this?

Finamerican's picture
49 pencils
FinamericanThursday, September 25, 2008 - 12:34

You're a frequent scathing critic. Which agency do you work for, and what cool stuff have you done?

stitchy's picture
741 pencils
stitchySunday, September 28, 2008 - 04:29

he works for ASS GRAFIX!!! n he s the CORE of the agency!!! cant u smell his goodness?!!!

Rami Qaddoumi's picture
214 pencils
Rami QaddoumiWednesday, September 24, 2008 - 08:24

very smart

leaking bucket.'s picture
136 pencils
leaking bucket.Wednesday, September 24, 2008 - 13:41

EXCELLENT. I would love to see this all over the city.

I think the subtlety of this is what helps make it so smart and effective. It's not obnoxious - as so many other attempts are in this category.

am-o's picture
162 pencils
am-oWednesday, September 24, 2008 - 13:46

i remember one of my freshman add classes back in college doing this assignment - most of us had these as our first thought ideas. hhmm... yes, they're nice ideas, first nice ideas.

inkk's picture
28 pencils
inkkWednesday, September 24, 2008 - 14:52

VERY GOOD!

CND's picture
48 pencils
CNDWednesday, September 24, 2008 - 15:07

life guard is best of bunch but still have no idea of what they're selling me?

Bogeyman's picture
18 pencils
BogeymanFriday, September 26, 2008 - 05:35

They're not selling a product, they're simply making a statement.

xhp's picture
543 pencils
xhpWednesday, September 24, 2008 - 16:24

Really good one

Dale's picture
370 pencils
DaleThursday, September 25, 2008 - 07:30

I can't believe a commenter accused these of being subtle. ;)

It's a nice idea but I feel like it should have been pushed much more. This is still in the nascent stage in my opinion. The problem I have with this is that I doubt people put the global warming and offsetters together. I think most people would have just seen this and thought, "Yes, global warming is bad".

- The only thing more rare than a good ad is a good guest comment -

Zeus's picture
914 pencils
ZeusThursday, September 25, 2008 - 11:04

Excellent!!!

vaoleo's picture
81 pencils
vaoleoThursday, September 25, 2008 - 11:07

Perfect!

DarkSide's picture
1063 pencils
DarkSideThursday, September 25, 2008 - 13:32

Good

slip's picture
923 pencils
slipFriday, September 26, 2008 - 04:54

Subtle? No. Thought is ok, but can we please start focusing on campaigns to generate enthusiasm for solutions and stop pushing fear like crack in a whore house. We have enough that occupies.

SJB

brhavig's picture
199 pencils
brhavigFriday, September 26, 2008 - 11:37

Great! I love this non-tradish stuff. Very eye catching and memorable.

theanc's picture
2764 pencils
theancMonday, September 29, 2008 - 15:09

Will win some prizes.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

http://www.augustocorreia.com.br

liar's picture
390 pencils
liarTuesday, September 30, 2008 - 02:16

lol...the lifeguard is "on duty" for as long as the campaign is running.