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Office Of Road Safety Western Australia: Tear

Office Of Road Safety Western Australia: Tear
Your rating: None Average: 4.9 (38 votes)

Tear along the dotted lines to see Electronic Stability Control at work.

ESC helps to correct your vehicle's direction after a sudden swerve, keeping you safely on the road. Ask for ESC in your new car. Visit rac.com.au for details.

Advertising Agency: Marketforce, Perth, Australia

Creatives:

Sharyn Beor (Account manager)

Andrew Tinning (Executive Creative Director)

Andrew Chu (Creative)

Ryan Albuino (Creative)

17 Comments

adfreak06's picture 136 pencils

Can't believe that this is from Australia. Horrible!

Guest's picture

Can you explain why?

Guest's picture

I'm into it...Great use of paper grain.

tirthomitro's picture 2186 pencils

funny ugly!!!!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

So one person experiences each poster? This is an expensive idea. Unless the client asked to get 20 media impressions.

mmackinven's picture 1150 pencils

Very cheap idea, it's a newspaper ad...

Very good use of the medium!

Guest's picture

Love it! Fresh use of the newspaper.

Ed Mintone's picture 593 pencils

works for me.

everartz's picture 7590 pencils

good

| Everartz |

Guest's picture
5

Sorry,no surprises!

wonwaywoo's picture 91 pencils

Sorry,no surprises!

rolling.stone's picture 2750 pencils

Good!

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~ Quite obviously, I have gathered no moss ! ~

wild_fire's picture 93 pencils

oh, but i'll fold the paper first at the dotted line before i tear it.

Honest Dave's picture 233 pencils

I love seeing new ideas. Its funny to see the haters hate. They hate it when they can't say "done". lol

kevgroat's picture 175 pencils

i hate hater haters hating

Honest Dave's picture 233 pencils

I'm not hating on anybody. Have a Coke and a smile.

thegraphicalsense's picture 38 pencils

ahaha.. SMART!

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