Office Of Road Safety Western Australia: Tear

Tear along the dotted lines to see Electronic Stability Control at work.

ESC helps to correct your vehicle's direction after a sudden swerve, keeping you safely on the road. Ask for ESC in your new car. Visit rac.com.au for details.

Advertising Agency: Marketforce, Perth, Australia

Creatives:

Sharyn Beor (Account manager)

Andrew Tinning (Executive Creative Director)

Andrew Chu (Creative)

Ryan Albuino (Creative)

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18 comments

adfreak06's picture
adfreak06
140 pencils

Can't believe that this is from Australia. Horrible!

Guest's picture
Guest

Can you explain why?

Guest's picture
Guest

I'm into it...Great use of paper grain.

tirthomitro's picture
tirthomitro
2722 pencils

funny ugly!!!!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

So one person experiences each poster? This is an expensive idea. Unless the client asked to get 20 media impressions.

mmackinven's picture
mmackinven
1598 pencils

Very cheap idea, it's a newspaper ad...

Very good use of the medium!

Guest's picture
Guest

Love it! Fresh use of the newspaper.

Ed Mintone's picture
Ed Mintone
585 pencils

works for me.

everartz's picture
everartz
7611 pencils

good

| Everartz |

Guest's picture
Guest

Sorry,no surprises!

wonwaywoo's picture
wonwaywoo
91 pencils

Sorry,no surprises!

rolling.stone's picture
rolling.stone
2740 pencils

Good!

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~ Quite obviously, I have gathered no moss ! ~

wild_fire's picture
wild_fire
91 pencils

oh, but i'll fold the paper first at the dotted line before i tear it.

Honest Dave's picture
Honest Dave
233 pencils

I love seeing new ideas. Its funny to see the haters hate. They hate it when they can't say "done". lol

kevgroat's picture
kevgroat
175 pencils

i hate hater haters hating

Honest Dave's picture
Honest Dave
233 pencils

I'm not hating on anybody. Have a Coke and a smile.

thegraphicalsense's picture
thegraphicalsense
38 pencils

ahaha.. SMART!

D.B.'s picture
D.B.
66 pencils

This is a really clever use of medium! I imagine the clients would have been very impressed, cool ad.

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