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ODEL: Harry Potter promotion

Promotion done at the Department Store ODEL, for the release of the new Harry Potter book. The spoon was magically moving in the cup on its own.

Advertising Agency: Leo Burnett, Colombo, Sri Lanka
Credits: Ramesh De Silva, Lalindra Amarasekara, Ifaz Bin Jameel, Selonica Nalawansa
Published: July 2007

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31 comments

Nash's picture
Nash

VERY VERY VERY GOOD!!!!!!!

WELL DONE!!!!!!

Less is more's picture
Less is more

A three and a half minute long video for an idea that take all of three seconds to understand. The more I watched the less I liked. Clearly a case where less is more.

soysaucechicken's picture
soysaucechicken
62 pencils

the idea isn't the video...

pixelbomb1's picture
pixelbomb1
2555 pencils

i would have picked up the spoon and find how that thing is rotating i will be more fascinated by the spoon than the book. funny thing is nobody had the guts to pick it up. would have ben cooler if the pages flip.

Sincerely,
Arnold Santillan
714-206-2459

Guest345's picture
Guest345

How did they do it?

Crayon's picture
Crayon
163 pencils

stunning...absolutely great

jebus's picture
jebus
472 pencils

Cool idea but completely unnecessary. You'd have to be living under a rock to not know about this book. And I bet even most of those rock-dwelling people had one on reserve.

Bauducco's picture
Bauducco
297 pencils

C´mon!

So advertising is unnecessary for every well-known brand cos people already know what they sell? Why don´t Coca-Cola just write "Coca-Cola" in a red paper? You´d have to be living under a rock to not know about this drink.

jebus's picture
jebus
472 pencils

You have a point, but in this case I just don't see anyone who wasn't going to buy the book swayed into buying it because of this.

justpassingby's picture
justpassingby
1368 pencils

that woman was more interested in that free coffee just sitting there

fersvax's picture
fersvax
1237 pencils

Harry Potter drinks tea, he's british.

FER.

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

GREAT! and yes, i totally woulda gone for the spoon, or tried to make off with the cup so i could impress people at starbucks

ShaniG's picture
ShaniG
17214 pencils

Great idea.

Yogita 's picture
Yogita

coooooooool tooooooo good idea

Alastair W's picture
Alastair W
20 pencils

fantastic!

dauntless's picture
dauntless
60 pencils

Jebus...
C'mon man... this was obviously done not to "hard sell" the product but to create awareness and excitement at the store it was placed. It's a nice way to stop a shopper from the routine shopping experience into something different...
ads should be more than just ads selling something :)
my 2 cents :)

Dee's picture
Dee

woooooooooooooooo absolutly brilliant !!!!!!!!!!!!!!!

bbvulf's picture
bbvulf

did you see the other video done at the same place with a guy?

this is the link-
http://www.youtube.com/watch?v=JaRoRSryMCc

PP's picture
PP
66 pencils

nice.
i would have tried to drink the coffee.hahaha.
yeah.flipping pages would be cool.

laylowmoe's picture
laylowmoe
328 pencils

Meh.

Cute idea, but there's no way they could avoid people breaking or stealing the thing - and then where would your ambient promotion be?

That's what my CD always tells us when we present ambient ideas to him - they've gotta be vandal-proof.

Not to mention, during peak hours, people might actually want to sit at that table and have their own coffee.

dauntless's picture
dauntless
60 pencils

he he... vandal proof???
nothing's vandal proof these days mate :)
and that's now how you judge ideas :)

cmb's picture
cmb

brilliant stuff!!!!

loonybrat's picture
loonybrat

Idea is nice. But very similar to the 'Invisible Man' idea for HBO, done abt 5 yrs ago from Auckland.

sold's picture
sold
3219 pencils

brilliant!!!!

saywateveruwant's picture
saywateveruwant
20 pencils

like it.. works for me.

ManchuChanchu's picture
ManchuChanchu
701 pencils

very nice!

moiettoi's picture
moiettoi
26 pencils

Oh cool.. but how? How did the get the tea spoon to move? Something like a rotator inside the cup perhaps? Definitely created some awareness, but should hve hd it in a place where there are more kids, Srilankan adults dnt really know about Potter, the kids knw more..lol and.. yeah people wnting to hve some of their own coffee would kind of be irritated.. lol But all in all, good stuff.

nats's picture
nats

Nice idea... it’s execution seems a little gimmicky though.

security's picture
security

Wow, I wish I can come up with these remarkable ideas. Time to do some research.

Idea machine's picture
Idea machine
166 pencils

hold your horses amigos, dosent bring bac memories of the moving trolley for ghost crisps or chips as you say in the usa

biabitch's picture
biabitch
298 pencils

i think its nice and very harry potter

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