Promotion done at the Department Store ODEL, for the release of the new Harry Potter book. The spoon was magically moving in the cup on its own.
Advertising Agency: Leo Burnett, Colombo, Sri Lanka
Credits: Ramesh De Silva, Lalindra Amarasekara, Ifaz Bin Jameel, Selonica Nalawansa
Published: July 2007
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Comments
VERY VERY VERY GOOD!!!!!!!
WELL DONE!!!!!!
A three and a half minute long video for an idea that take all of three seconds to understand. The more I watched the less I liked. Clearly a case where less is more.
the idea isn't the video...
i would have picked up the spoon and find how that thing is rotating i will be more fascinated by the spoon than the book. funny thing is nobody had the guts to pick it up. would have ben cooler if the pages flip.
Sincerely,
Arnold Santillan
714-206-2459
How did they do it?
stunning...absolutely great
Cool idea but completely unnecessary. You'd have to be living under a rock to not know about this book. And I bet even most of those rock-dwelling people had one on reserve.
C´mon!
So advertising is unnecessary for every well-known brand cos people already know what they sell? Why don´t Coca-Cola just write "Coca-Cola" in a red paper? You´d have to be living under a rock to not know about this drink.
You have a point, but in this case I just don't see anyone who wasn't going to buy the book swayed into buying it because of this.
that woman was more interested in that free coffee just sitting there
Harry Potter drinks tea, he's british.
FER.
GREAT! and yes, i totally woulda gone for the spoon, or tried to make off with the cup so i could impress people at starbucks
Great idea.
coooooooool tooooooo good idea
fantastic!
Jebus...
C'mon man... this was obviously done not to "hard sell" the product but to create awareness and excitement at the store it was placed. It's a nice way to stop a shopper from the routine shopping experience into something different...
ads should be more than just ads selling something :)
my 2 cents :)
woooooooooooooooo absolutly brilliant !!!!!!!!!!!!!!!
did you see the other video done at the same place with a guy?
this is the link-
http://www.youtube.com/watch?v=JaRoRSryMCc
nice.
i would have tried to drink the coffee.hahaha.
yeah.flipping pages would be cool.
Meh.
Cute idea, but there's no way they could avoid people breaking or stealing the thing - and then where would your ambient promotion be?
That's what my CD always tells us when we present ambient ideas to him - they've gotta be vandal-proof.
Not to mention, during peak hours, people might actually want to sit at that table and have their own coffee.
he he... vandal proof???
nothing's vandal proof these days mate :)
and that's now how you judge ideas :)
brilliant stuff!!!!
Idea is nice. But very similar to the 'Invisible Man' idea for HBO, done abt 5 yrs ago from Auckland.
brilliant!!!!
like it.. works for me.
very nice!
Oh cool.. but how? How did the get the tea spoon to move? Something like a rotator inside the cup perhaps? Definitely created some awareness, but should hve hd it in a place where there are more kids, Srilankan adults dnt really know about Potter, the kids knw more..lol and.. yeah people wnting to hve some of their own coffee would kind of be irritated.. lol But all in all, good stuff.
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Nice idea... it’s execution seems a little gimmicky though.
Wow, I wish I can come up with these remarkable ideas. Time to do some research.
hold your horses amigos, dosent bring bac memories of the moving trolley for ghost crisps or chips as you say in the usa
This is not a funny signature
i think its nice and very harry potter