Obra do Berço ONG: The heads and tails coin donation

Obra do Berço ONG: The heads and tails coin donation
Average: 8 (40 votes)

Donate. Any amount counts.

Advertising Agency: Lew'Lara/TBWA, São Paulo, Brazil
Creative Directors: Jaques Lewkowicz, Manir Fadel, Mariana Sá
Art Directors: Bernardo Romero, Ronaldo Fonseca
Copywriter: Marcos Almirante
Additional credits: Márcio Oliveira, Daniela Leão, Juliana Peralta, Luiz Ritton
Published: March 2012

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16 comments

khronos's picture
968 pencils
khronosMonday, March 19, 2012 - 00:14

nice...i like it!!

Prasad Weerasekara's picture
622 pencils
Prasad WeerasekaraMonday, March 19, 2012 - 01:38

Interesting .

Andrej's picture
668 pencils
AndrejMonday, March 19, 2012 - 05:14

Win!

MicheleVirgilio's picture
2631 pencils
MicheleVirgilioMonday, March 19, 2012 - 05:26

very nice

http://www.mandarinoadv.com

Roman Roman's picture
40 pencils
Roman RomanMonday, March 19, 2012 - 05:36

Totally.

Gi_bo's picture
1379 pencils
Gi_boMonday, March 19, 2012 - 06:14

So simple, and thats what i love about it

GiBo

manoranjanpattanayak's picture
37 pencils
manoranjanpattanayakMonday, March 19, 2012 - 10:45

thsi si a mrvelous cretive that i ever senn

ramesh_1ab's picture
102 pencils
ramesh_1abMonday, March 19, 2012 - 12:58

Intresting.

dievill's picture
132 pencils
dievillMonday, March 19, 2012 - 16:05

Perfecto.

http://diegovillalba-chinaski.blogspot.com/

kleenex's picture
15760 pencils
kleenexMonday, March 19, 2012 - 19:46

nice idea.

mertos's picture
899 pencils
mertosTuesday, March 20, 2012 - 01:27

nice lay outing...nice idea

darrenabriel's picture
56 pencils
darrenabrielTuesday, March 20, 2012 - 08:58

very different. great way to raise awareness to get people donating coins. heck, why not get a fan with most nominations be the referee that tosses the coin before the game begins!

Lawson Hembree's picture
468 pencils
Lawson HembreeTuesday, March 20, 2012 - 17:36

Simple use of a common occurrence with lots of viewers to raise awareness.

http://lawsonhembree.wordpress.com | http://twitter.com/LawsonHembree | http://www.linkedin.com/in/lawsonhembreev

Where is the idea's picture
711 pencils
Where is the ideaWednesday, March 21, 2012 - 08:27

Now, here's a kick-ass idea....good one.

Peter Frank's picture
424 pencils
Peter FrankFriday, April 6, 2012 - 14:28

Perfect

stickynotes's picture
1020 pencils
stickynotesThursday, September 27, 2012 - 17:56

nice media!