NzSki.com: Fold
2000 acres of snow. Yours for free.
Advertising Agency: Special, Auckland, New Zealand
Copywriter: Rob Jack, Steve McCabe
Art Director: Tony Bradbourne
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29 Comments
Brilliant, a sudden urge to ski just hit my face.
"Pastes like shit."
I felt the same way. I just want to go boarding now!
Oh its a jump. Pretty cool.
We're going to need more lube.
Special, Auckland, Australia --> Special, Auckland, New Zealand
So sorry! :/
it took me a while, but then I got it.
very cool.
http://checkthistrick.blogspot.com
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You have a good point but I think that the target audience in this case will definitely get it and love it. Skateboarders are not your average type of consumer.
hate it!
Looks like the paper is folding in on itself. Doesn't read...
holy cow, I tought the same one year ago. for a magazine.
With the snowboarder falling in the fold? ;-)
I have to assume they meant to get a lefthand page for this so it looked like an actual jump. Unless they wanted it to be a halfpipe. Still, I think it'd read better on the top of a fold.
actually it depends in how you fold it, but this example doesnt work.
?!?!?!
The fold makes a hill!!!
o pulo está na parte errada da "lombada"
Indeed very clever use of media.
been done before, i have seen it 4 times now
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http://www.freerangerobot.com
actually the paper is only folded the wrong way... usually every right page has the bump out... Sweet.
No! It's good this way. The fold makes a hill...
Pat is correct. C'mon people, there's nothing wrong with the folding.
"Pastes like shit."
I really don't care one way or the other for this ad.
But I like to argue. So, here I go...
One quick glance at this ad and you see a huge flaw. And that IS the way the page is folded. Like many others, I've seen quite a few similarly executed ads before. But this is the first time I've seen the "fold" creased in the wrong way. To be able to jump that far, you really need a good vertical thrust. And you ONLY get that launching off of a "crest" (I used to surf) and NOT skiing right into the "trough." If this ad was printed on the left page, then it works perfectly, as someone already mentioned...
So, both you and Pat are wrong on this one.
It's a huge jump now, right? First the boarder runs a bit uphill and WHOOPS, takes a hyge leap of the fold... It could work the other way as well, yes it could.
"Pastes like shit."
Now we ALL know the laws of gravity works the opposite way in "FIN LAND." :(
I KNEW something very strange was going on up there...
I guess we interpreter this a bit different. In my view, there's a steep downhill in the pic itself and the fold only acts as a huge jump. You're saying that the paper itself is flat to start with and therefore the boarder cannot make such a big jump?
"Pastes like shit."
What's with this "we" business? It's YOU.
It's either you don't understand what I'm saying or you don't really SEE what you're looking at...
It's just simple laws of physics, really.
Look, there are a few others here besides me who say this ad doesn't work for the exact same reason. But you find absolutely nothing wrong with it. Terrific. Let's move on. I'm tired...
This was done for an award-winning campaign for a car insurance company in Montreal. The car "tripped" over the fold and had an accident. Way, way, way too close for comfort, sorry.
YOU said: "But I like to argue. So, here I go...". Okay, I'm not trying to argue; I rather try to understand why WE see / interpret the ad so differently. Shouldn't be tired, should understand why.
YOU said: "there are a few others here besides me who say this ad doesn't work for the exact same reason". And yet, there's at least one beside me (+ the designer). I do see your point, you don't see mine. But I still believe the ad would work this way as well.
"Pastes like shit."