29 comments

Tero Ylitalo's picture
Tero Ylitalo
583 pencils

Brilliant, a sudden urge to ski just hit my face.

"Pastes like shit."

ivan's picture
ivan

I felt the same way. I just want to go boarding now!

Ivan Raszl, admin of AotW

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Oh its a jump. Pretty cool.

We're going to need more lube.

virtual3's picture
virtual3
12 pencils

Special, Auckland, Australia --> Special, Auckland, New Zealand

ivan's picture
ivan

So sorry! :/

Ivan Raszl, admin of AotW

andrej dwin's picture
andrej dwin
939 pencils

it took me a while, but then I got it.
very cool.

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

AdArena: Sex Sells
http://www.adarena.net

boyoboyitsfun's picture
boyoboyitsfun
151 pencils

Nizies!

Boas ideas's picture
Boas ideas
217 pencils

PUBLICIDAD PARA CREATIVOS. HABRIA QUE PONER EL DIARIO EN UNA MESA PARA DARCE CUENTA DEL EFECTO.

Toro's picture
Toro
1007 pencils

You have a good point but I think that the target audience in this case will definitely get it and love it. Skateboarders are not your average type of consumer.

gar's picture
gar

hate it!

Notalladssuck's picture
Notalladssuck

Looks like the paper is folding in on itself. Doesn't read...

andrekaze's picture
andrekaze
97 pencils

holy cow, I tought the same one year ago. for a magazine.

Toro's picture
Toro
1007 pencils

With the snowboarder falling in the fold? ;-)

braindrain's picture
braindrain
240 pencils

I have to assume they meant to get a lefthand page for this so it looked like an actual jump. Unless they wanted it to be a halfpipe. Still, I think it'd read better on the top of a fold.

juliangray's picture
juliangray
987 pencils

actually it depends in how you fold it, but this example doesnt work.

Pat Bijkerk's picture
Pat Bijkerk
66 pencils

?!?!?!
The fold makes a hill!!!

guess's picture
guess

o pulo está na parte errada da "lombada"

postman's picture
postman
951 pencils

Indeed very clever use of media.

wgeddes's picture
wgeddes
298 pencils

been done before, i have seen it 4 times now
-
http://www.freerangerobot.com

mapliopl's picture
mapliopl
146 pencils

actually the paper is only folded the wrong way... usually every right page has the bump out... Sweet.

Pat Bijkerk's picture
Pat Bijkerk
66 pencils

No! It's good this way. The fold makes a hill...

Tero Ylitalo's picture
Tero Ylitalo
583 pencils

Pat is correct. C'mon people, there's nothing wrong with the folding.

"Pastes like shit."

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I really don't care one way or the other for this ad.
But I like to argue. So, here I go...
One quick glance at this ad and you see a huge flaw. And that IS the way the page is folded. Like many others, I've seen quite a few similarly executed ads before. But this is the first time I've seen the "fold" creased in the wrong way. To be able to jump that far, you really need a good vertical thrust. And you ONLY get that launching off of a "crest" (I used to surf) and NOT skiing right into the "trough." If this ad was printed on the left page, then it works perfectly, as someone already mentioned...

So, both you and Pat are wrong on this one.

Tero Ylitalo's picture
Tero Ylitalo
583 pencils

It's a huge jump now, right? First the boarder runs a bit uphill and WHOOPS, takes a hyge leap of the fold... It could work the other way as well, yes it could.

"Pastes like shit."

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Now we ALL know the laws of gravity works the opposite way in "FIN LAND." :(
I KNEW something very strange was going on up there...

Tero Ylitalo's picture
Tero Ylitalo
583 pencils

I guess we interpreter this a bit different. In my view, there's a steep downhill in the pic itself and the fold only acts as a huge jump. You're saying that the paper itself is flat to start with and therefore the boarder cannot make such a big jump?

"Pastes like shit."

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

What's with this "we" business? It's YOU.
It's either you don't understand what I'm saying or you don't really SEE what you're looking at...
It's just simple laws of physics, really.
Look, there are a few others here besides me who say this ad doesn't work for the exact same reason. But you find absolutely nothing wrong with it. Terrific. Let's move on. I'm tired...

teenie's picture
teenie
1894 pencils

This was done for an award-winning campaign for a car insurance company in Montreal. The car "tripped" over the fold and had an accident. Way, way, way too close for comfort, sorry.

Tero Ylitalo's picture
Tero Ylitalo
583 pencils

YOU said: "But I like to argue. So, here I go...". Okay, I'm not trying to argue; I rather try to understand why WE see / interpret the ad so differently. Shouldn't be tired, should understand why.

YOU said: "there are a few others here besides me who say this ad doesn't work for the exact same reason". And yet, there's at least one beside me (+ the designer). I do see your point, you don't see mine. But I still believe the ad would work this way as well.

"Pastes like shit."

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