NZDating.com: Buses
Find your perfect match.
Don't leave it to chance. nzdating.com
This ad is for New Zealand's premier internet dating site, and used bus backs to illustrate the fleeting nature of finding 'your perfect match'. The bus routes were on a loop, so the message became clear whenever the buses were in close proximity to each other.
Agency: Draft, New Zealand
Art director: Tony Clewett
Copywriter: Rob Banks
Creative Director: Chris Hunter
Client Servicing: Bree Meyers
Photographer: Fraser Clements @ IDC
11 comments
Smart
nice idea but i dont think they will be driving like this all the way... or maybe the bus on the right would be on the left... Your Find Perfect Match... lol
Not all the time, that's the beauty of the concept in my opinion.
Ivan Raszl, admin of AotW
agreed, its 'FIND your match' not 'stay with your match'
Wonderfull concept.
/LAZ
agree...
Perfect!
Lovely
Fail Harder.
Good in theory. Not impactful enough to counter the poor exposure rate.
the bus route and time of arriving, under consideration use to complete
the phrase yet increase the exposure
buses running in the same route or signing with diff. buses corp in case
to be sure that those words is match in a high posibility?
NZ DATING IS MORE LIKE FIND YOUR FUCK BUDDY
THERE ARE THAT MANY RUDE SHOTS IS CRAZY
I JOINED LOOKING TO BROADEN FRIENDS
ALL I GOT WERE GAY PEOPLE REQUESTING THEY GIVE ME FREE BLOW JOBS -
NZ DATING FIND YOUR PERFECT CRAZY PERSON IS MORE OF A FITTING ADVERTISMENT
This is photoshopped. It is a ridiculous ad pitch that no one would actually shell out for.