NZDating.com: Buses

Find your perfect match.
Don't leave it to chance. nzdating.com

This ad is for New Zealand's premier internet dating site, and used bus backs to illustrate the fleeting nature of finding 'your perfect match'. The bus routes were on a loop, so the message became clear whenever the buses were in close proximity to each other.

Agency: Draft, New Zealand
Art director: Tony Clewett
Copywriter: Rob Banks
Creative Director: Chris Hunter
Client Servicing: Bree Meyers
Photographer: Fraser Clements @ IDC

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11 comments

emperor's picture
emperor
2 pencils

Smart

Saeed Salem's picture
Saeed Salem
57 pencils

nice idea but i dont think they will be driving like this all the way... or maybe the bus on the right would be on the left... Your Find Perfect Match... lol

ivan's picture
ivan

Not all the time, that's the beauty of the concept in my opinion.

Ivan Raszl, admin of AotW

LAZ's picture
LAZ
288 pencils

agreed, its 'FIND your match' not 'stay with your match'

Wonderfull concept.

/LAZ

tsunamilaw's picture
tsunamilaw
115 pencils

agree...

legill37's picture
legill37
4 pencils

Perfect!

drizae's picture
drizae
503 pencils

Lovely

Fail Harder.

longtooth's picture
longtooth
52 pencils

Good in theory. Not impactful enough to counter the poor exposure rate.

ooops's picture
ooops
448 pencils

the bus route and time of arriving, under consideration use to complete
the phrase yet increase the exposure

buses running in the same route or signing with diff. buses corp in case
to be sure that those words is match in a high posibility?

GUEST4's picture
GUEST4

NZ DATING IS MORE LIKE FIND YOUR FUCK BUDDY
THERE ARE THAT MANY RUDE SHOTS IS CRAZY
I JOINED LOOKING TO BROADEN FRIENDS
ALL I GOT WERE GAY PEOPLE REQUESTING THEY GIVE ME FREE BLOW JOBS -

NZ DATING FIND YOUR PERFECT CRAZY PERSON IS MORE OF A FITTING ADVERTISMENT

stargoat's picture
stargoat

This is photoshopped. It is a ridiculous ad pitch that no one would actually shell out for.

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