Find your perfect match.
Don't leave it to chance. nzdating.com
This ad is for New Zealand's premier internet dating site, and used bus backs to illustrate the fleeting nature of finding 'your perfect match'. The bus routes were on a loop, so the message became clear whenever the buses were in close proximity to each other.
Agency: Draft, New Zealand
Art director: Tony Clewett
Copywriter: Rob Banks
Creative Director: Chris Hunter
Client Servicing: Bree Meyers
Photographer: Fraser Clements @ IDC