CuriousPencil's picture
4225 pencils

I'm not a fan of 'buy this or you'll burn in hell' marketing like this. Did it work? Did anyone ever take you to the Tradings Standards Authority for calling a margarine "Zero Cholesterol Butter"? Or did this actually never happen>?

H.Works's picture
100 pencils

The first thing that came to my mind was "I wonder what's there in place of all those cholesterol". But I guess the majority of people would choose something which would not make them get fat, instead of something genuine.

Anyway, I would certainly give a look at the back and read it. The name is quite 'attractive', being it inusual.

Sdb's picture
1362 pencils

Could have been more pithy! Who has the time to read such a long thing?

Lazarus's picture
1536 pencils

Love to see the media plan for this.

LeeHarvey's picture
3045 pencils

Disgusting, both campaign and fake butter.

Frogtails's picture
14 pencils

I want to know if it worked.

nikhilghadge's picture
2 pencils

yeah it worked...

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