Domestic violence. You also have the power to prevent it.
Advertising Agency: BWM Sydney, Australia
Executive Creative Director: Rob Belgiovane
Creative Director: Luke Chess
Art Director: Derrick Kim
Copywriters: Karl Fleet, Damian Fitzgerald
Photographer: Adrian Cook
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18 Comments
I'd question that anyone picks up a brochure like that. But a 300% increase in donations is very impressive.
"Bring up your right hand a little bit. And extend your thumb? Good! Now, left hand up a little as well. Come in a bit tighter. And bend your thumb just a little bit? Perfect! And hold IT!!!"
Riiiiight.
I agree. That was my first thought. I don't hold mail with both hands as if to be admiring it.
Also, how many people (even if they did hold it with two hands) would get the image trying to be portrayed?
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"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan
www.dbsheppard.com
The image is focused on the neck and expression on the face tells the story. It's hard to miss what they're trying to convey.
She's enjoying the Shiatsu massage he's giving her.
That's the story I'm getting from this presentation...
Good point
Nah. Hard to get. Nobody holds mail like that.
I agree @teenie and @muxa.
www.graphikamaal.com
Average a best.
"It's been done for mug before. Why not we try on print this time"
...
http://alvinpck.deviantart.com/
Little scar marks on the neck would have helped.
Dalbir
www.AdOfDaMonth.com
Dalbir
www.FaceBook.com/KissFilms
Forced.
Agree completely with Jet Propulsion Lab. In no way does it comes across that she is in any sort of pain or discomfort. They have to really drive the point home with the expression of the model as the idea of holding the DM is way, way too forced!
hey! even i thought massage! n i normally hold any magazine, brochure etc. close 2 the spine with my left hand while my right hand starts flipping the pages! geez...really fails miserably. i would never have got it.
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Not all who wander are lost.
This ambient is broken.
-Tung
--good idea is enemy of great idea
This has to be the worst case of "Scam" ad in the last five years.
I'd bet my left nut this did not actually run or not a real client of the agency for that matter.
How do I know this?
My Uncle works for the Women's Refuge Movement and has never heard of the the agency or Derrick Kim and co.
There should be some sort of backlash against this.
Why can't these people do real ads. Scam, scam, scam.
In order to get a response rate of over 300% is virtually impossible.
This is all a big lie.
What the hell?
nobody holds mail like that
"Domestic violence. You also have the power to cause it." Or what's the prevention? Like you save the woman by stopping hitting her?