NRDC: Matches

NRDC: Matches

Advertising Agency: Dentsu, BeiJing, China
Art Director / Copywriter / Illustrator: Danny
Photographers: Danny, XuYe, GuoQian
Additional credits: XuYe, GuoQian
Released: October 2007

Your rating: None Average: 5.8 (22 votes)

Comments

Submitted by Qbird on Sun, 2007-10-21 04:07.

wow....
art director + copywriter + illustrator + Photograher : Danny.....
Xuye holds the camera while Danny adjust the focus and GuoQian press the button...

ad is an art...
art aint ad!!
chirp chirp chirp...

Submitted by kgeiger on Sun, 2007-10-21 05:48.

Nice idea.

Submitted by freemyheart on Sun, 2007-10-21 10:23.

Old idea.but still good!

Submitted by justpassingby on Sun, 2007-10-21 11:06.

let me get this right, so its ok to burn matches that is made out of wood that is made out of trees that keep the animals alive?

ivan's picture
Submitted by ivan on Sun, 2007-10-21 11:23.

Good point actually.

picturejockey's picture
Submitted by picturejockey on Mon, 2007-10-22 03:53.

and nit just any matches but something as big as 6 inches
http://www.navinharish.org

Submitted by niffob on Sun, 2007-10-21 11:17.

Good work.

Submitted by 8718 on Sun, 2007-10-21 11:20.

Rubbish.

Submitted by zwww005 on Sun, 2007-10-21 12:04.

金铅笔?
出发点不错,但仔细想想有些矛盾.因为你的创意直接攻击了你的媒体本身.而且火柴棒还那么粗大... ...买火柴的人还是用来用的,不是用来反思的
不管怎么说,这是个创意

Submitted by chanfron on Mon, 2007-10-22 03:22.

顶啊，用那么大火柴，浪费那么多树木，还说要保护环境？？？
I agree with you,the match is so big,that will be the tragedy of the woods!
if the forest vanishes,how to protect the environment?

Submitted by Alexjiang on Sun, 2007-10-21 23:13.

what is the ideA? use match stick means kill wilds? need more consider, maybe:-)

Submitted by Fabian Kirner on Mon, 2007-10-22 06:14.

Really good one!

nitin456's picture
Submitted by nitin456 on Mon, 2007-10-22 09:13.

Very nice

Submitted by digifool on Mon, 2007-10-22 14:32.

Umm... Is this fake? I've never seen a match that's sulfur end looks like plastercine.

Submitted by ＷＡＹ (not verified) on Tue, 2007-10-30 03:48.

真老套

Submitted by hendrix on Thu, 2007-11-08 22:34.

can not apply for the real scale.

Submitted by Chad on Fri, 2007-11-23 11:36.

So very good. Great idea. Simple, direct, Clear. Congratulatiosn.