NRDC: Experience the Ozone hole
Advertising Agency: Energysource, Shanghai, China
Creative Director / Art Director / Photographer: Xiang Hao
Copywriter: Qian Jun
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Comments
t...t...tricky...
very good
http://canofthought.blogspot.com
Nice idea. Wonder how much it costs to produce the cans.
Fresh idea. I love it.
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just 2 simple options love or hate it.
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one day
one day ......C(0.0)D
Excellent.
Refreshing idea.
buena idea
Would people look under the top after removing it?
I wolud open it and throw the top away.
... Nice idea... but I think it wouldn´t work.
exciting new stuff!
* it's not how good you are. it's how good you want it to be *
one show 2007?
Thats cool!
Ali Behzad
垃圾！中国的广告人只能靠公益机构或者飞机稿意淫么？
if all the interesting stuff from china are from none-profit org, i think there must be something wrong with the ad industry.
from guangzhou/canton china
from guangzhou/canton china
This is NRDC work is actually a brief for One Show Young Creative Awards it seems.
"Bowww Wowww"
i hope there are some REAL clients use ambient media well in China, but until now...
from guangzhou/canton china
:)!
drink the water from the world ...
maybe it can be 1 of the sollution for global warming ... but dunno where to throw the water
maybe another planet ...hehehe
we are the owner of the future
like the basic thought but i know for sure that i'd miss it because i leave that bit inside the can, still partially attached, while i drink.
i'm sure there was a way of eliminating that problem without compromising the idea and i think that should have been considered.
Pull-tab cans? I haven't seen one of those for decades.
Hrm, interesting
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