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NRDC: Cup

NRDC: Cup
Your rating: None Average: 9.2 (124 votes)

The external surface of the cup is printed with a second layer of heat sensitive ink that is revealed when hot water is poured into the cup.

Advertising Agency: Dentsu, BeiJing, China
Art Director / Copywriter: Danny TangShouBin
Released: October 2007

25 Comments

JTW926's picture 184 pencils

that is great! love it! although, what is it really trying to tell me.. That the icebergs are melting..I think we all know that already. Tell me something new!

picturejockey's picture 630 pencils

The idea is if they keep telling you, you might be prompted to do somehting about it. Same thing as a nagging wife.

http://www.navinharish.org

niffob's picture 94 pencils

Bravo. I like this.

8718's picture 62 pencils

Now you are talking. But what JTW926 says is very true.

Ag's picture 307 pencils

And where can I get my cup??

bontjas's picture 277 pencils

yeah yeah yeah, we know the water is coming. Please tell me something I don't know!!!

GillSans's picture 84 pencils

ok this may not be very new the 'Icebergs melting' speech
but the way they are telling this is very original
works for me

gmint7's picture 2679 pencils

:::J:::
i want the cup!

:::J:::

turboricua's picture 8 pencils

I think its a great new way to say something we already know. I really like it.

dynatop's picture 212 pencils

photoshoped!
the mug should be warm in the same time, then can't tell you the melting story.

from guangzhou/canton china

Damn's picture 65 pencils

I want to see the real cup

DCRed's picture 22 pencils

it doesnt work. the effect should be opposite. the way they did it, as you drink the cup empty the water level goes down. if its a warning about the ice caps melting then the progression should be the water level going up. idea was clever but the execution failed.

Guest's picture

Jerk Off! Get a brain!!

iwritestuff's picture 28 pencils

DCRed, the execution works pefectly: when the cup's hot, the water level rises. when it's cold/cool -- water level returns to normal. isn't that the idea?

also, i don't mind being hit over the head with the warning of "melting ice." you can't overplay this idea, in my opinion -- especially to those "on the fence" about global warming. will seeing something "new" prompt any of us to do anything? doubtful. just my thoughts. ;)

iT-iS-i's picture 1729 pencils

Now really, are we expected to believe this? Heat sensitive ink, on a mug??? You have to be kidding me. Well as the rest say, SCAM!!!

iT-iS-i, like an upside down ! mark.

:: Put your ears against the ground so i can walk over what you heard::

MaraHolly's picture 18 pencils

I like it. I'd like it more if the debris of civilization floats in the water. You know, people tredding water, cars upturned...that impactful kinda stuff.

Guest's picture

That is really clever and made me laugh. It is indeed true. CoolAsAMoose.

Ron Jeremy's picture 94 pencils

I like it a lot.

dmacdonald's picture 2 pencils

Hmmmm... One of the main causes of the global warming demonstrated on this mug is consumerism and production. So by buying the cup... You get it. I have to admit it's pretty original, but really it's a lot more effective to not buy more things.

Anne Peacock's picture

I like the cup and would be interested in purchasing some for the future, if we have a future in 100 yrs. or less. Global warming is coming quicker and quicker it seems like.

Guest's picture

Absolutely Brilliant! I am one poor puppy but, I pledge, I will buy one for my loved one. CoolAsAMoose

Guest's picture

Great job~~~ how can i do for get this cup?

could you tell to me ? i will waiting for your answer.

so Coooooooooooooool

Guest's picture

..Can I have it? T^T

Guest's picture

where can I buy a mug like this??
alhollatz@aol.com

Guest's picture
10

I love the mugs. Would be a great present for a friend who just built his own electric truck. Check it out on youTube! Where can one buy this mug or is it just a prototype?

Guest/Monday 2009-09-21 01:35 karste45

ezsyo

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