NRDC: Cup
The external surface of the cup is printed with a second layer of heat sensitive ink that is revealed when hot water is poured into the cup.
Advertising Agency: Dentsu, BeiJing, China
Art Director / Copywriter: Danny TangShouBin
Released: October 2007
25 comments
that is great! love it! although, what is it really trying to tell me.. That the icebergs are melting..I think we all know that already. Tell me something new!
The idea is if they keep telling you, you might be prompted to do somehting about it. Same thing as a nagging wife.
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Bravo. I like this.
Now you are talking. But what JTW926 says is very true.
And where can I get my cup??
yeah yeah yeah, we know the water is coming. Please tell me something I don't know!!!
ok this may not be very new the 'Icebergs melting' speech
but the way they are telling this is very original
works for me
:::J:::
i want the cup!
:::J:::
I think its a great new way to say something we already know. I really like it.
photoshoped!
the mug should be warm in the same time, then can't tell you the melting story.
I want to see the real cup
it doesnt work. the effect should be opposite. the way they did it, as you drink the cup empty the water level goes down. if its a warning about the ice caps melting then the progression should be the water level going up. idea was clever but the execution failed.
Jerk Off! Get a brain!!
DCRed, the execution works pefectly: when the cup's hot, the water level rises. when it's cold/cool -- water level returns to normal. isn't that the idea?
also, i don't mind being hit over the head with the warning of "melting ice." you can't overplay this idea, in my opinion -- especially to those "on the fence" about global warming. will seeing something "new" prompt any of us to do anything? doubtful. just my thoughts. ;)
Now really, are we expected to believe this? Heat sensitive ink, on a mug??? You have to be kidding me. Well as the rest say, SCAM!!!
iT-iS-i, like an upside down ! mark.
:: Put your ears against the ground so i can walk over what you heard::
I like it. I'd like it more if the debris of civilization floats in the water. You know, people tredding water, cars upturned...that impactful kinda stuff.
That is really clever and made me laugh. It is indeed true. CoolAsAMoose.
I like it a lot.
Hmmmm... One of the main causes of the global warming demonstrated on this mug is consumerism and production. So by buying the cup... You get it. I have to admit it's pretty original, but really it's a lot more effective to not buy more things.
I like the cup and would be interested in purchasing some for the future, if we have a future in 100 yrs. or less. Global warming is coming quicker and quicker it seems like.
Absolutely Brilliant! I am one poor puppy but, I pledge, I will buy one for my loved one. CoolAsAMoose
Great job~~~ how can i do for get this cup?
could you tell to me ? i will waiting for your answer.
so Coooooooooooooool
..Can I have it? T^T
where can I buy a mug like this??
alhollatz@aol.com
I love the mugs. Would be a great present for a friend who just built his own electric truck. Check it out on youTube! Where can one buy this mug or is it just a prototype?
Guest/Monday 2009-09-21 01:35 karste45
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