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Norwegian Public Roads Administration: Fast & Safe

Drivers who don´t use seat belts are often young, immature and inexperienced. We wanted to find a forum which put our message about using seat belts into a relevant context for this group. We decided to coup the premiere of the high testosterone film, Fast & Furious 6. A film event our target group most surely would attend.

Advertising Agency: Kitchen Leo Burnett, Oslo, Norway
Art Directors: Øystein Vik, Ole Hallvard Kveseth
Copywriter: Bendik Romstad
Account Director: Roald Ankerstad
Production: One Big Happy Family
Director: Sebastian Wartin
Published: June 2013

4 comments

kleenex's picture
kleenex
27722 pencils

Brilliant!!

Nike Diesel's picture
Nike Diesel
13339 pencils

what Kleenex wrote. Absolutely brilliant.

quokkies's picture
quokkies
251 pencils

Very smart

ahrimanpob's picture
ahrimanpob
94 pencils

Amazing strategy to create engagement. Brilliant.

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