June 2013

NPRA - Seat belt campaign "Fast & Safe"


Drivers who don´t use seat belts are often young, immature and inexperienced. We wanted to find a forum which put our message about using seat belts into a relevant context for this group. We decided to coup the premiere of the high testosterone film, Fast & Furious 6. A film event our target group most surely would attend.

Ambient advertisment created by Leo Burnett, Norway for Norwegian Public Roads Administration, within the category: Public Interest, NGO.

Advertising Agency: Kitchen Leo Burnett, Oslo, Norway
Art Directors: Øystein Vik, Ole Hallvard Kveseth
Copywriter: Bendik Romstad
Account Director: Roald Ankerstad
Production: One Big Happy Family
Director: Sebastian Wartin

Comments (4)

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kleenex's picture
Activity Score 48984


Nike Diesel's picture
Nike Diesel
Activity Score 13630

what Kleenex wrote. Absolutely brilliant.

quokkies's picture
Activity Score 253

Very smart

ahrimanpob's picture
Activity Score 100

Amazing strategy to create engagement. Brilliant.