How can you get Stockholmers to pay special attention to Norwegian airline’s low prices on flight to Helsinki? In addition to a traditional campaign we solved this challenge by turning bus shelters in the middle of Stockholm into a Finnish sauna.
Advertising Agency: Volt AB, Stockholm, Sweden
Account Manager: Louise Wallgren
Art Director: Karl Andersson
Copywriter: Petter Nylind
Final Art: Åsa Stjärnquist
Retouch: Staffan Kjellvestad
Published: May 2010