Norwegian: New Destinations, The Sauna

How can you get Stockholmers to pay special attention to Norwegian airline’s low prices on flight to Helsinki? In addition to a traditional campaign we solved this challenge by turning bus shelters in the middle of Stockholm into a Finnish sauna.

Advertising Agency: Volt AB, Stockholm, Sweden
Account Manager: Louise Wallgren
Art Director: Karl Andersson
Copywriter: Petter Nylind
Final Art: Åsa Stjärnquist
Retouch: Staffan Kjellvestad

Published: 
May 2010

8 comments

CrackerJackWorks's picture
CrackerJackWorks
17684 pencils

Good campaign.

Roger Keynes's picture
Roger Keynes
5498 pencils

Few better idea 'canvases' than a bustop. Scol! :)

The Jobless Writer
Will Think for Salary

Chris's picture
Chris
1985 pencils

great ads.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

That's nice, grabs your attention =)

Guest's picture
Guest

Great ideas!

Dzsoi's picture
Dzsoi
7975 pencils

This is the best, no doubt! Lovely!

vevelehocka's picture
vevelehocka
163 pencils

great idea.

myfavouriteadverts's picture
myfavouriteadverts
12 pencils

Good one, I'd love to see something like this (unfortunately we don't have any uber exciting bus stop advertising around here!)

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