Norwegian: New Destinations, The Sauna

How can you get Stockholmers to pay special attention to Norwegian airline’s low prices on flight to Helsinki? In addition to a traditional campaign we solved this challenge by turning bus shelters in the middle of Stockholm into a Finnish sauna.

Advertising Agency: Volt AB, Stockholm, Sweden
Account Manager: Louise Wallgren
Art Director: Karl Andersson
Copywriter: Petter Nylind
Final Art: Åsa Stjärnquist
Retouch: Staffan Kjellvestad

May 2010


CrackerJackWorks's picture
17684 pencils

Good campaign.

Roger Keynes's picture
Roger Keynes
5498 pencils

Few better idea 'canvases' than a bustop. Scol! :)

The Jobless Writer
Will Think for Salary

Chris's picture
1985 pencils

great ads.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

That's nice, grabs your attention =)

Guest's picture

Great ideas!

Dzsoi's picture
7975 pencils

This is the best, no doubt! Lovely!

vevelehocka's picture
163 pencils

great idea.

myfavouriteadverts's picture
12 pencils

Good one, I'd love to see something like this (unfortunately we don't have any uber exciting bus stop advertising around here!)

Hi. I'm a 23 year old Advert Lover living near London, my site is :)

Log in or register to post comments