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New Destinations, The Sauna

Agency: 
Published/Aired: 
May 2010
Description: 

How can you get Stockholmers to pay special attention to Norwegian airline’s low prices on flight to Helsinki? In addition to a traditional campaign we solved this challenge by turning bus shelters in the middle of Stockholm into a Finnish sauna.

Advertising Agency: Volt AB, Stockholm, Sweden
Account Manager: Louise Wallgren
Art Director: Karl Andersson
Copywriter: Petter Nylind
Final Art: Åsa Stjärnquist
Retouch: Staffan Kjellvestad

Comments (8)

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Highest Rated

myfavouriteadverts's picture
myfavouriteadverts
Activity Score 12

Good one, I'd love to see something like this (unfortunately we don't have any uber exciting bus stop advertising around here!)

Hi. I'm a 23 year old Advert Lover living near London, my site is http://www.myfavouriteadverts.co.uk :)

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18545

Good campaign.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Few better idea 'canvases' than a bustop. Scol! :)

The Jobless Writer
Will Think for Salary

Chris's picture
Chris
Activity Score 1985

great ads.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

That's nice, grabs your attention =)

Guest's picture
Guest

Great ideas!

Dzsoi's picture
Dzsoi
Activity Score 8073

This is the best, no doubt! Lovely!

vevelehocka's picture
vevelehocka
Activity Score 163

great idea.

myfavouriteadverts's picture
myfavouriteadverts
Activity Score 12

Good one, I'd love to see something like this (unfortunately we don't have any uber exciting bus stop advertising around here!)

Hi. I'm a 23 year old Advert Lover living near London, my site is http://www.myfavouriteadverts.co.uk :)

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