New Destinations, The Sauna

Agency Network: 
May 2010

How can you get Stockholmers to pay special attention to Norwegian airline’s low prices on flight to Helsinki? In addition to a traditional campaign we solved this challenge by turning bus shelters in the middle of Stockholm into a Finnish sauna.

Ambient advertisment created by Volt, Sweden for Norwegian, within the category: Transport.

Advertising Agency: Volt AB, Stockholm, Sweden
Account Manager: Louise Wallgren
Art Director: Karl Andersson
Copywriter: Petter Nylind
Final Art: Åsa Stjärnquist
Retouch: Staffan Kjellvestad

Comments (8)

Log in or register to post comments

Highest Rated

vevelehocka's picture
Activity Score 163

great idea.

CrackerJackFlash's picture
Activity Score 19599

Good campaign.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Few better idea 'canvases' than a bustop. Scol! :)

The Jobless Writer
Will Think for Salary

Chris's picture
Activity Score 1985

great ads.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

That's nice, grabs your attention =)

Guest's picture

Great ideas!

Dzsoi's picture
Activity Score 8532

This is the best, no doubt! Lovely!

vevelehocka's picture
Activity Score 163

great idea.

myfavouriteadverts's picture
Activity Score 12

Good one, I'd love to see something like this (unfortunately we don't have any uber exciting bus stop advertising around here!)

Hi. I'm a 23 year old Advert Lover living near London, my site is :)