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New Destinations, The Sauna

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Published/Aired: 
May 2010
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Description: 

How can you get Stockholmers to pay special attention to Norwegian airline’s low prices on flight to Helsinki? In addition to a traditional campaign we solved this challenge by turning bus shelters in the middle of Stockholm into a Finnish sauna.

Advertising Agency: Volt AB, Stockholm, Sweden
Account Manager: Louise Wallgren
Art Director: Karl Andersson
Copywriter: Petter Nylind
Final Art: Åsa Stjärnquist
Retouch: Staffan Kjellvestad

Comments (8)

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Highest Rated

myfavouriteadverts's picture
myfavouriteadverts
12 Activity Scores

Good one, I'd love to see something like this (unfortunately we don't have any uber exciting bus stop advertising around here!)

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