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New Destinations, Big Ben

Agency: 
Published/Aired: 
May 2010
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Description: 

How can you get Stockholmers to pay special attention to Norwegian airline’s low prices on flight to London? In addition to a traditional campaign we solved this challenge by turning outdoor billboards into five-metre high copies of Big Ben’s clock.

Advertising Agency: Volt AB, Stockholm, Sweden
Account Manager: Louise Wallgren
Art Director: Karl Andersson
Copywriter: Petter Nylind
Final Art: Åsa Stjärnquist
Retouch: Staffan Kjellvestad

Comments (5)

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Highest Rated

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Guest

So, even if it just was a sign that said "Travel to London" you'd think it would be just as good...if it was big enough?

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