Norwegian: New Destinations, Big Ben

How can you get Stockholmers to pay special attention to Norwegian airline’s low prices on flight to London? In addition to a traditional campaign we solved this challenge by turning outdoor billboards into five-metre high copies of Big Ben’s clock.

Advertising Agency: Volt AB, Stockholm, Sweden
Account Manager: Louise Wallgren
Art Director: Karl Andersson
Copywriter: Petter Nylind
Final Art: Åsa Stjärnquist
Retouch: Staffan Kjellvestad
Published: May 2010

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5 comments

Chris's picture
Chris
1987 pencils

cool use of an otherwise boring ad shell.

tirthomitro's picture
tirthomitro
2718 pencils

yeah pretty cool!!

they showed me a picture & i laughed
dignity has never been photographed

thaistylez's picture
thaistylez
224 pencils

eh.. cool

Every ad looks cool if sizes matter.

Guest's picture
Guest

So, even if it just was a sign that said "Travel to London" you'd think it would be just as good...if it was big enough?

Roger Keynes's picture
Roger Keynes
5497 pencils

Clunk.
'Sauna' by far the best.

Will Think for Salary

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