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New Destinations, Big Ben

Agency: 
Published/Aired: 
May 2010
Description: 

How can you get Stockholmers to pay special attention to Norwegian airline’s low prices on flight to London? In addition to a traditional campaign we solved this challenge by turning outdoor billboards into five-metre high copies of Big Ben’s clock.

Advertising Agency: Volt AB, Stockholm, Sweden
Account Manager: Louise Wallgren
Art Director: Karl Andersson
Copywriter: Petter Nylind
Final Art: Åsa Stjärnquist
Retouch: Staffan Kjellvestad

Comments (5)

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Highest Rated

Guest's picture
Guest

So, even if it just was a sign that said "Travel to London" you'd think it would be just as good...if it was big enough?

Chris's picture
Chris
Activity Score 1985

cool use of an otherwise boring ad shell.

tirthomitro's picture
tirthomitro
Activity Score 2758

yeah pretty cool!!

they showed me a picture & i laughed
dignity has never been photographed

thaistylez's picture
thaistylez
Activity Score 224

eh.. cool

Every ad looks cool if sizes matter.

Guest's picture
Guest

So, even if it just was a sign that said "Travel to London" you'd think it would be just as good...if it was big enough?

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Clunk.
'Sauna' by far the best.

The Jobless Writer
Will Think for Salary

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