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New Destinations, The Kilt

Agency: 
Published/Aired: 
May 2010
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Description: 

How can you get Stockholmers to pay special attention to Norwegian airline’s low prices on flight to Edinburgh? In addition to a traditional campaign we solved this challenge by converting adshells to the lower half of a Scotsman’s body.

Discover Scotlands jewels

Advertising Agency: Volt AB, Stockholm, Sweden
Account Manager: Louise Wallgren
Art Director: Karl Andersson
Copywriter: Petter Nylind
Final Art: Åsa Stjärnquist
Retouch: Staffan Kjellvestad

Comments (16)

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Highest Rated

Dingleberry Jack's picture
Dingleberry Jack
246 Activity Scores

You are absolutely right. Scandinavians in general are very nice people :)

IMO it's an intriguing ad, with a humoristic sense and cute insight.

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