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Miniterranean - Vacation in scale 1 87

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Published/Aired: 
April 2011
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Description: 

In March, airline company Norwegian opened 7 new low fare flight routes to Mediterranean destinations, directly from Landvetter airport in Gothenburg. A campaign in print, online and outdoor media launched the destinations with focus on the low price - now we wanted to do something that conveyed the feeling from these places.

The solution: display the sunny destinations - in scale 1:87. On more than 30 locations around the center of Gothenburg, small groups of suntanned vacationers now enjoy the Mediterranean sun and warm water.

Advertising Agency: Volt AB, Stockholm, Sweden
Art Director: Karl Andersson
Copywriter: Petter Nylind
Account Director: Louise Wallgren

Comments (4)

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Highest Rated

Deepinheart's picture
Deepinheart
24 Activity Scores

Advertisement for one day....like newspaper ad. Creative but less attention getting.

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