Norwegian Air Shuttle A/S: Miniterranean - Vacation in scale 1:87

In March, airline company Norwegian opened 7 new low fare flight routes to Mediterranean destinations, directly from Landvetter airport in Gothenburg. A campaign in print, online and outdoor media launched the destinations with focus on the low price - now we wanted to do something that conveyed the feeling from these places.

The solution: display the sunny destinations - in scale 1:87. On more than 30 locations around the center of Gothenburg, small groups of suntanned vacationers now enjoy the Mediterranean sun and warm water.

Advertising Agency: Volt AB, Stockholm, Sweden
Art Director: Karl Andersson
Copywriter: Petter Nylind
Account Director: Louise Wallgren

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4 comments

manucidre's picture
manucidre
4 pencils

Somebody knows if the agency told to Will Self that they'll do the same photos that he has on his flickr? Or are they thieves?

2006_ http://www.flickr.com/photos/40878105@N00/

TrapDaniels's picture
TrapDaniels
190 pencils

Slinkachu, Twig, Vincent Bousserez.. Alot of artists/photographers has been using small plastic figures like this, not to mention all old farts playing with Märklin model railways.

So I don't see nothing wrong with an agency using them?

researcher's picture
researcher
12 pencils

It may bee stolen or creative, but did it work?

Deepinheart's picture
Deepinheart
24 pencils

Advertisement for one day....like newspaper ad. Creative but less attention getting.

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