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The Best Excuse Ever

Published/Aired: 
May 2011
Description: 
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Fernando Militerno
Art director: Maxi Borrego
Copywriter: Diego Gueler
Agency Producers: Adrian Aspani, Camilo Rojas, Lucas Delenikas
Account Directors: Jaime Vidal, Patricia Abelenda
Production Company: Primo
Director: Felipe&Pancho
Executive Producer: Caro Cordini
Director of Photography: Leandro Filloy
Postproduction Editor: Mauro Carpinacci
Music: Supercharango
Advertiser Supervisors: Ricardo Fernandez, Eduardo Palacios, Lucas Adur

Comments (13)

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Highest Rated

Wikimarketing.org's picture
Wikimarketing.org
Activity Score 25

seem social responsibility project

morse's picture
morse
Activity Score 17364

Any excuse is good for a beer! :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 43337

More beer companies need to try this out....

nerio's picture
nerio
Activity Score 166

I'll drink to that... hahaha

Galo's picture
Galo
Activity Score 446

Damn good!

AKesseli's picture
AKesseli
Activity Score 210

Almost 1,000 hours. Not bad. They could do this for a week with a major beer company in the States and I really think it would be a hit. Which company has the cajones though?

Underdose's picture
Underdose
Activity Score 134

Those guys also made Teletransporter ( http://www.youtube.com/watch?v=eJaKwD2gyME ) and Friend Recovery ( http://www.youtube.com/watch?v=O5gD8WIk0es ) which are similar.. I bet creatives of Saatchi&Saatchi have big problems with their GF's about boys night outs..

pez's picture
pez
Activity Score 1802

Great, amazing idea, great execution.

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

positive idea.

positive result.

great i like it. . .

"If you are irritated by every rub, how will you be polished?"
— Rumi

talkingisfree's picture
talkingisfree
Activity Score 2710

This is great and funny

Wordnerd's picture
Wordnerd
Activity Score 6692

This is very good! But this "girlfriend excuse-stuff" is totally unnecessary. it's like they made this up just for this case-spot

Getting drunk for a good cause is bigger than the "best excuse in the world" in my opinion

Criticad's picture
Criticad
Activity Score 3

Fucking amazing idea. Ironic and intelligent.

John John's picture
John John
Activity Score 3

Same insight. Original idea. Clap Clap.

Wikimarketing.org's picture
Wikimarketing.org
Activity Score 25

seem social responsibility project

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