Norte Beer: The Best Excuse Ever
Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Fernando Militerno
Art director: Maxi Borrego
Copywriter: Diego Gueler
Agency Producers: Adrian Aspani, Camilo Rojas, Lucas Delenikas
Account Directors: Jaime Vidal, Patricia Abelenda
Production Company: Primo
Director: Felipe&Pancho
Executive Producer: Caro Cordini
Director of Photography: Leandro Filloy
Postproduction Editor: Mauro Carpinacci
Music: Supercharango
Advertiser Supervisors: Ricardo Fernandez, Eduardo Palacios, Lucas Adur
13 comments
Any excuse is good for a beer! :)
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More beer companies need to try this out....
I'll drink to that... hahaha
Damn good!
Almost 1,000 hours. Not bad. They could do this for a week with a major beer company in the States and I really think it would be a hit. Which company has the cajones though?
Those guys also made Teletransporter ( http://www.youtube.com/watch?v=eJaKwD2gyME ) and Friend Recovery ( http://www.youtube.com/watch?v=O5gD8WIk0es ) which are similar.. I bet creatives of Saatchi&Saatchi have big problems with their GF's about boys night outs..
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http://reklamin-iyisi.blogspot.com
Great, amazing idea, great execution.
positive idea.
positive result.
great i like it. . .
"If you are irritated by every rub, how will you be polished?"
— Rumi
This is great and funny
This is very good! But this "girlfriend excuse-stuff" is totally unnecessary. it's like they made this up just for this case-spot
Getting drunk for a good cause is bigger than the "best excuse in the world" in my opinion
Fucking amazing idea. Ironic and intelligent.
Same insight. Original idea. Clap Clap.
seem social responsibility project
www.wikimarketing.org