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Norte Beer: The Best Excuse Ever

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Fernando Militerno
Art director: Maxi Borrego
Copywriter: Diego Gueler
Agency Producers: Adrian Aspani, Camilo Rojas, Lucas Delenikas
Account Directors: Jaime Vidal, Patricia Abelenda
Production Company: Primo
Director: Felipe&Pancho
Executive Producer: Caro Cordini
Director of Photography: Leandro Filloy
Postproduction Editor: Mauro Carpinacci
Music: Supercharango
Advertiser Supervisors: Ricardo Fernandez, Eduardo Palacios, Lucas Adur

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13 comments

morse's picture
morse
16005 pencils

Any excuse is good for a beer! :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
29454 pencils

More beer companies need to try this out....

nerio's picture
nerio
166 pencils

I'll drink to that... hahaha

Galo's picture
Galo
441 pencils

Damn good!

AKesseli's picture
AKesseli
210 pencils

Almost 1,000 hours. Not bad. They could do this for a week with a major beer company in the States and I really think it would be a hit. Which company has the cajones though?

Underdose's picture
Underdose
132 pencils

Those guys also made Teletransporter ( http://www.youtube.com/watch?v=eJaKwD2gyME ) and Friend Recovery ( http://www.youtube.com/watch?v=O5gD8WIk0es ) which are similar.. I bet creatives of Saatchi&Saatchi have big problems with their GF's about boys night outs..

pez's picture
pez
1733 pencils

Great, amazing idea, great execution.

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

positive idea.

positive result.

great i like it. . .

"If you are irritated by every rub, how will you be polished?"
— Rumi

talkingisfree's picture
talkingisfree
2586 pencils

This is great and funny

Wordnerd's picture
Wordnerd
6662 pencils

This is very good! But this "girlfriend excuse-stuff" is totally unnecessary. it's like they made this up just for this case-spot

Getting drunk for a good cause is bigger than the "best excuse in the world" in my opinion

Criticad's picture
Criticad
3 pencils

Fucking amazing idea. Ironic and intelligent.

John John's picture
John John
3 pencils

Same insight. Original idea. Clap Clap.

Wikimarketing.org's picture
Wikimarketing.org
25 pencils

seem social responsibility project

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