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Published/Aired: 
April 2010
14083
Description: 

Ambient advertisment created by Le Bureau, Sweden for Non Smoking Generation, within the category: Fashion.

Advertising Agency: Le Bureau, Sweden
Art Directors / Copywriters: Jonas Wittenmark, Tobias Carlson
Account Handler: Gustaf Sehlstedt
Producer: Petra Dranger Jendermyr
Copywriter: Hjalmar Delehag
Webbproduction: Perfect Fools
Director: Magnus Renfors/Hobby Film

Comments (11)

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Highest Rated

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Good campaign

perromalo's picture
perromalo
Activity Score 429

Brilliant usage of the new media. Very good concept adapted to internet.

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Great idea!!! Great viral potential..

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Very cool.

Well done! Like the cigarette timeline.

Carlos Garcia's picture
Carlos Garcia
Activity Score 847

Very well done.

CG

kurtberengeiger's picture
kurtberengeiger
Activity Score 7318

Good stuff.

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

Finally a non-smoking campaign that targets what women care for: their youth and beauty. Great effort

raavigeorgian's picture
raavigeorgian
Activity Score 2444

perrfect use of sarcasm to get across a point

Adaddicted's picture
Adaddicted
Activity Score 3435

Successful, clever attempt!

withalltherespects

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Good campaign

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

Nice insight, but I feel it came across a bit condescending...

jorje_gerges's picture
jorje_gerges
Activity Score 11

i don't see how it will help

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