Idea / Challenge: Berlin is the place where history was written – and not just in 1989the people were the driving force behind it. They don't like to be left outside. That's why the new Nokia device was the perfect match: it even got them onto the red carpet of the famous film festival Berlinale.
Strategy / Implementation: At Berlin's busiest subway station, using the latest Nokia smartphone,a movie was made within seconds that put everyone who wanted on to the red carpet.
Advertising Agency: JWT, Düsseldorf, Germany
Chief Creative Officer: Till Hohmann
Art Director: Lars Hürter
Copywriter: Jörg Bredendieck
Account Manager: Michael Vaupel
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