Idea / Challenge: Berlin is the place where history was written – and not just in 1989the people were the driving force behind it. They don't like to be left outside. That's why the new Nokia device was the perfect match: it even got them onto the red carpet of the famous film festival Berlinale.
Strategy / Implementation: At Berlin's busiest subway station, using the latest Nokia smartphone,a movie was made within seconds that put everyone who wanted on to the red carpet.
Ambient advertisment created by JWT, Germany for Nokia, within the category: Electronics, Technology.
Advertising Agency: JWT, Düsseldorf, Germany
Chief Creative Officer: Till Hohmann
Art Director: Lars Hürter
Copywriter: Jörg Bredendieck
Account Manager: Michael Vaupel
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