Noah Menschen für Tiere e.V.: Sample

Test now! Crème Vôle. Animates and refreshes dry and stressed skin. Still thousands of animals are killed by experiments by the cosmetics industry. Donate now...

If you pull out the product sample, a photo of a crying chimpanzee with his face wreathing in pain will appear. By pulling off the sample it seems that you just caused a gash by your own hand.

Advertising Agency: Jung von Matt/Alster, Germany
Creative Directors: Götz Ulmer, Daniel Frericks, Oliver Voss
Art Director: Florian Zwinge
Copywriter: Clemens Sehi
Illustrators: Frank Hose, Tobias Fritschen, Stefan Mildner
Photographer: Leo Krumbacher
Account Manager: Alexandra Beck
Released: December 2008