Noah Menschen für Tiere e.V.: Sample

Test now! Crème Vôle. Animates and refreshes dry and stressed skin. Still thousands of animals are killed by experiments by the cosmetics industry. Donate now...

If you pull out the product sample, a photo of a crying chimpanzee with his face wreathing in pain will appear. By pulling off the sample it seems that you just caused a gash by your own hand.

Advertising Agency: Jung von Matt/Alster, Germany
Creative Directors: Götz Ulmer, Daniel Frericks, Oliver Voss
Art Director: Florian Zwinge
Copywriter: Clemens Sehi
Illustrators: Frank Hose, Tobias Fritschen, Stefan Mildner
Photographer: Leo Krumbacher
Account Manager: Alexandra Beck
Released: December 2008

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53 comments

scarfinati's picture
scarfinati
830 pencils

Wow gives you a real emotional reaction.

nice.

Guest's picture
Guest

really emotional.

congrats.

Guest's picture
Guest

JUST FKN GREAT.

Guest's picture
Guest

Just GREAT.

Guest's picture
Guest

Cool. Makes a strong point. But what if you want to finish that article about the nice man with the squarish glasses but you've ripped the middle paragraph out on the opposite side of the page? That's kind of the reason I paid the $7 for the magazine in the first place.

Guest's picture
Guest

our agency bought the backside as well and the hole even added something to the following page

elgrecones's picture
elgrecones
323 pencils

fkn great

justpassingby's picture
justpassingby
1368 pencils

i thought the chimp was pissing himself laughing

Guest's picture
Guest

I like it, but to bad. It can use one time for each magazine. When it rip off, others person can't see it.

Blessed Besse's picture
Blessed Besse
104 pencils

dark. well-arranged. outrageous.

i am zero's picture
i am zero
142 pencils

WOW!

thats awsome....

simply great!

CONGRATS TEAM!

Guest's picture
Guest

very nice. hits you hard. good work.

M.N.dS E

Guest's picture
Guest

I agree. good work. very hard hitting.

kalpesh78's picture
kalpesh78
2580 pencils

like it very much.
and i'm not even saying DONE!! DONE!! DONE before :)

ideas....30 minutes nahi toh free.

gbl's picture
gbl
451 pencils

Just nice.

slip's picture
slip
919 pencils

mmm hot shit.

SJB

peter_alistair's picture
peter_alistair
16 pencils

quick and simple. great!

Guest's picture
Guest

My brain has had an orgasm! Great!

Senhora Kolossa's picture
Senhora Kolossa
489 pencils

ah mirifico! me like. reminds me of my monkey buying a magazine and trying out a piece of rouge. looked terrible. but loved it and married it. but then get divorced because he screwed the zoo till the cow comes home. anyway, good muddi's work!

Guest's picture
Guest

buck you

Guest's picture
Guest

Muy bueno...

Guest's picture
Guest

i hate that agency, but have to say: nice job.

Guest's picture
Guest

Great stuff!!
Bet we will see this in the awards! because somehow it has this typical award feel to it.

Guest's picture
Guest

Fantastic. FANTASTIC!

Guest's picture
Guest

i love it! great agency, with great people.

Guest's picture
Guest

awesome stuff! I'm deeply impressed guys! very clear insight, very clear point.
and the cosmetics ad is also very original. but with a very own style. i like that a lot!

Guest's picture
Guest

super

Guest's picture
Guest

I saw it in the magazine. it was really astonishing. so to the point. wow! thats impressive advertising!

Guest's picture
Guest

Reminds me of this student work. It's even the same client. http://www.newcreatives.com/work/1195983240/1202394327.jpg

sold's picture
sold
3219 pencils

touché

Guest's picture
Guest

Alles doch nur geklaut....keine Stimmung Jung von Matt

werbefuzzi35's picture
werbefuzzi35
87 pencils

This is totally JVM! Get your own ideas and stop stealing stuff!

Guest's picture
Guest

So inteligent, very creative, direct and simple

richavora's picture
richavora
2 pencils

Very nice. Impressive !

Guest's picture
Guest

sweet stuff! you really feel like ur hurting the monkey and who the hell wouldn't take some free stress relieving lotion?

Guest's picture
Guest

awesome...but did they steal this idea from the student work? this is waaaayyyy too similar!

Guest's picture
Guest

so did they steal this idea from the student? this is waaaayyyyy too similar.

Guest's picture
Guest

maybe its from the same guys

Guest's picture
Guest

but one of those CD use to teach in Miami AdSchool Europe, isn't it? .......thats too much coincidence....something wrong in the air tsc tsc tsc

Guest's picture
Guest

Has been done by a student at miami ad school 2 years ago.
same client, same name, same idea. he is not even mentioned
in the credits!?
what's going on here?
that is some mean f*** up shit!

Guest's picture
Guest

Really good job! Yeah you guys are right, I've already seen it in a student's portfolio! there's something really weird going on.....

Guest's picture
Guest

nice! such a shame that the real art director
who created this ad it´s not even on the credits.

Guest's picture
Guest

ever thought about creatives having the same idea? it happens from time to time you know.

Guest's picture
Guest

Yeah it can happen off course....but not when the CD at the credits was your teacher , YOU KNOW what I mean here???

Guest's picture
Guest

This is a stupid discussion. The idea that matters.

Guest's picture
Guest

yes, that was my thought too actually. idea is great. so is the execution. good job

blackstar7's picture
blackstar7
75 pencils

Great concept! But shame on them if it's a stolen idea from a student's work

Guest's picture
Guest

Great idea, this deserves to be the winner. Full rating for whomever had that idea.

manu adithya's picture
manu adithya
82 pencils

nice job.............. !

salvemessi's picture
salvemessi
61 pencils

And Ballack scores again!

second_creator's picture
second_creator
754 pencils

effective

copywriter

arslan722's picture
arslan722
81 pencils

Truly Fantastic ,,,,,,,,,,Really Superb,,,,,,,,,

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