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Noah: Egg Machine

68% of all the chickens in the world are treated like egg-laying machines.

Advertising Agency: Publicis, Germany
Chief Creative Officer: Volker Schrader
Creative Director: Nico Juenger, Konstantinos Manikas
Art Director: Nico Juenger
Copywriter: Konstantinos Manikas
Account Supervisor: Daniela Cappelluti
Event Manager: Daniela Cappelluti
Art Buying / Producer: Katja Bonnert
Music: Sven Albrecht
Set-Building: Thomas Breen
Camera: Paul Munz + Jean-Marie Kiewitz, Zweigwerk
Edit: Jean-Marie Kiewitz, Zweigwerk
Online Business Development: Daniel Putsche
Photographer: Dieter Roosen
Soundstudio: Studio Funk
Published: April 2011

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11 comments

thedesignaddict's picture
thedesignaddict
5202 pencils

Let's talk about the music score. Now that was torture.

Thatthang's picture
Thatthang
71 pencils

AGREED!!!

Kriativity's picture
Kriativity
418 pencils

it was a nice initiative though!

Scrapenbaker's picture
Scrapenbaker
358 pencils

isn't that a little bit contradictive to squeeze chickens into a vending machine for a noah ad?

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

good positive idea.
i appreciate it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Zachary Hunter's picture
Zachary Hunter
27 pencils

There is no better way to get the message across.

dsklan's picture
dsklan
1927 pencils

total fail!!!
dont torture animals, even not for a good reason!!!
i cant believe the client was so stupid to buy this....

Bife's picture
Bife
101 pencils

I dont know what is the worst torture: chicken machine or machine people.

enrico paul's picture
enrico paul
14 pencils

I don´t think that the chickens were tortured. And i don't think there's any problem with putting an animal in a little cage for a few hours. After all, how else do you get your cat to the vet? The difference is when the animals spend their entire lives in those cages and never get to come out at all. Well done.

masterstudent's picture
masterstudent
45 pencils

sure it wasn't torture - after all: the chicken were only in the machine for half an hour. just long enough to produce this video in order to enter it into awards. if that's what its about: fine. But really: wasn't noah advertising much better back in the day when jung von mat still did it?!

utzkischuebbs's picture
utzkischuebbs
21 pencils

Fantastic way to raise awareness and start discussions.

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