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Noah: Egg Machine

Your rating: None Average: 8.5 (80 votes)

68% of all the chickens in the world are treated like egg-laying machines.

Advertising Agency: Publicis, Germany
Chief Creative Officer: Volker Schrader
Creative Director: Nico Juenger, Konstantinos Manikas
Art Director: Nico Juenger
Copywriter: Konstantinos Manikas
Account Supervisor: Daniela Cappelluti
Event Manager: Daniela Cappelluti
Art Buying / Producer: Katja Bonnert
Music: Sven Albrecht
Set-Building: Thomas Breen
Camera: Paul Munz + Jean-Marie Kiewitz, Zweigwerk
Edit: Jean-Marie Kiewitz, Zweigwerk
Online Business Development: Daniel Putsche
Photographer: Dieter Roosen
Soundstudio: Studio Funk
Published: April 2011

11 Comments

thedesignaddict's picture 4341 pencils
thedesignaddict | Tue, 2011-05-10 16:06

Let's talk about the music score. Now that was torture.

Thatthang's picture 71 pencils
Thatthang | Thu, 2011-05-12 06:46

AGREED!!!

Kriativity's picture 430 pencils
Kriativity | Wed, 2011-05-11 02:55

it was a nice initiative though!

Scrapenbaker's picture 353 pencils
Scrapenbaker | Wed, 2011-05-11 03:40

isn't that a little bit contradictive to squeeze chickens into a vending machine for a noah ad?

bhuvneshwar.chd's picture 1013 pencils
bhuvneshwar.chd | Wed, 2011-05-11 06:42

good positive idea.
i appreciate it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Zachary Hunter's picture 27 pencils
Zachary Hunter | Wed, 2011-05-11 07:53
10

There is no better way to get the message across.

dsklan's picture 1789 pencils
dsklan | Wed, 2011-05-11 10:20
1

total fail!!!
dont torture animals, even not for a good reason!!!
i cant believe the client was so stupid to buy this....

Bife's picture 103 pencils
Bife | Wed, 2011-05-11 11:38

I dont know what is the worst torture: chicken machine or machine people.

enrico paul's picture 11 pencils
enrico paul | Wed, 2011-05-11 11:47
10

I don´t think that the chickens were tortured. And i don't think there's any problem with putting an animal in a little cage for a few hours. After all, how else do you get your cat to the vet? The difference is when the animals spend their entire lives in those cages and never get to come out at all. Well done.

masterstudent's picture 45 pencils
masterstudent | Tue, 2011-05-17 14:24

sure it wasn't torture - after all: the chicken were only in the machine for half an hour. just long enough to produce this video in order to enter it into awards. if that's what its about: fine. But really: wasn't noah advertising much better back in the day when jung von mat still did it?!

utzkischuebbs's picture 21 pencils
utzkischuebbs | Sat, 2011-05-21 16:59
10

Fantastic way to raise awareness and start discussions.

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