Stop animal killing in row.
Let this barcode be scannend and spend 1 € against cruel animal experiments automatically.
Nobody is happy about animal experiments. Nobody likes big hassle about donating, either. That‘s why we simplyfied donating for NOAH, a german association fighting for animal rights. By scanning the divider bar at supermarket cashpoint the customer spends 1 € for NOAH automatically.
Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Götz Ulmer, Daniel Frericks
Art Director: Florian Zwinge
Copywriters: Tobias Grimm, Henning Robert
Illustrator: Florian Zwinge
Photographer: Michael Seidler
Published: October 2006