Nivea: Stresstest

Average: 8 (13 votes)

To launch the new Stress Protect Deo, NIVEA put passengers at the airport in an unexpected and stressful situation: They were called out to be a suspect of a crime. In order to be protected for the next stressful situation, they were provided with the NIVEA Stress Protect Deo afterwards.

Advertising Agency: Felix & Lamberti, Hamburg, Germany
Creative Director / Copywriter: Felix Schulz
Art Director: Johannes Widmer
Additional credits: JOTZ! WEFILM
Published: February 2013

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5 comments

ItMatters's picture
1922 pencils
ItMattersFriday, February 15, 2013 - 06:22

Lol. Funny. That'd scare the shit out of me. Imagine if they picked a real criminal.

alausa's picture
1267 pencils
alausaFriday, February 15, 2013 - 09:03

...multiple stabbing before they get a chance to explain. Good Idea nonetheless.

adnut's picture
128 pencils
adnutFriday, February 15, 2013 - 07:12

very cool...like!

pinguin13's picture
86 pencils
pinguin13Wednesday, February 27, 2013 - 05:59

This is sooo not funny. You can't do this. I'd hate this brand the rest of my life. Well, the agency that came up with the idea at least.

P13

fakeandgay's picture
27 pencils
fakeandgayThursday, March 14, 2013 - 18:18

nicely done!
claim at the end is weak... still fun!

Keep calm and get a Pencil! or a Lion!