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Nivea: Stresstest

To launch the new Stress Protect Deo, NIVEA put passengers at the airport in an unexpected and stressful situation: They were called out to be a suspect of a crime. In order to be protected for the next stressful situation, they were provided with the NIVEA Stress Protect Deo afterwards.

Advertising Agency: Felix & Lamberti, Hamburg, Germany
Creative Director / Copywriter: Felix Schulz
Art Director: Johannes Widmer
Additional credits: JOTZ! WEFILM
Published: February 2013

5 comments

ItMatters's picture
ItMatters
2171 pencils

Lol. Funny. That'd scare the shit out of me. Imagine if they picked a real criminal.

alausa's picture
alausa
1426 pencils

...multiple stabbing before they get a chance to explain. Good Idea nonetheless.

adnut's picture
adnut
147 pencils

very cool...like!

pinguin13's picture
pinguin13
113 pencils

This is sooo not funny. You can't do this. I'd hate this brand the rest of my life. Well, the agency that came up with the idea at least.

P13

fakeandgay's picture
fakeandgay
102 pencils

nicely done!
claim at the end is weak... still fun!

Keep calm and get a Pencil! or a Lion!

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