Nivea good-bye cellulite: Bubble-wrap
Advertising Agency: TBWA Toronto, Canada
Creative Director: Joe Amaral
Art Director: Jon Lane
Copywriter: Andrew Caie
Photographer: Danny Yu
Photography: Matt Howe
Published: May 2007
11 Comments
Good idea...too bad the bubblewrap thing was already done by playstation.
In reference here are PS2 ads:
http://adsoftheworld.com/media/ambient/playstation_2_bus_stop
http://adsoftheworld.com/media/print/playstation_2_bubblewrap
Here is a similar ad with the same concept, but it was a press ad:
http://adsoftheworld.com/media/print/clearasil_bubble_foil
Other bubble-wrap ads:
http://adsoftheworld.com/media/print/gryphon_chamomile_dream_tea_bubbl...
http://adsoftheworld.com/media/print/gryphon_chamomile_dream_tea_bubbl...
Here is another one. Very recent by the way.
http://www.ccsp.com.br/novo/pop_pecas.php?id=22226
Doesn't TBWA have playstation aswell.
perhaps they bought bulk bubble wrap and are now going to include it for every client
-SCRATCH 'N' SNIFF
Here are another "bubble ads" in Tokyo.
Maybe the message was "Mod's keeps the air in your hair".
http://www.putiputi.co.jp/culture/index.htm
http://blog.goo.ne.jp/baayadiary/e/c1fcc81f0ed3431ce1b4b5b10823f264
(Sorry for Japanese only)
So if someone used one tool or "idea" to communicate once, it can't be used again to communicate another "idea" better?
May I quote = There are no new ideas. There are only new ways of making them felt.--Audre Lorde ("Poetry Is Not a Luxury" Chrysalis)
~~be cool eh!~~
~~this paranoid survived!~~
If the idea is re-suse again, just make damn sure it's a spot-on and a winner! In this case, this suxs. What has bubble wrap got to do with Cellulite.
www.michaelwongcc.com
Ain't the done sayers irritating.
~~be cool eh!~~
~~this paranoid survived!~~
besides it has been done, it doesn't really work for me.
the antithesis of cellulite should be smooth skin, shouldn't it?
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I think it works well for the customers. It make girls remember the feeling of pressing your skin to see how much cellulite you have and the idea that you can get rid of it easily and with a funny interactive way. For me it´s a good adaptation for the bubble wrap thus the target and the purpose of the PSP and this one is completely different.
I agree with tantrik
na
Am with natts and tantrik - cos it's got an insightful 'hey i've been there' moment brought alive by the bubblewrap. Seems authentic too, unlike a lot of stuff in the 'barcode ad of the year' category for instance.