Nivea: Go longer between shaves
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Advertising Agency: DRAFTFCB, Zurich, Switzerland
Creative Director: Nicolas Vontobel
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Account Supervisors: Diana Weikert, Flurin Hardt, Gabrielle Lommel
Released: August 2008

8 Comments
What a succes that merger has been. Daftfcb.
So this stuff lasts the duration of a entire 45 second escalator ride. Wow.
Or am I just missing something?...
wow amazing, this is as good as you paint the wall, you stand there watching it dry, not yet, not yet, wait, ok now it's dry. amazing right?
Is that it?
done by burma shave 1920s. just kidding. are escalators really flat over there? i thought that was a part of the smoothness, but i guess it's just normal.
what a piece of shit.
wow, that is crap. and the german version is even more crappy. shame
Not only does it not really get across the idea of how long it works (or if it does it's not a usp worth saying), but not a single one of the people saw it because it was at toddler eye level.
I used to think heavy thoughts, until they crushed my head.