Nivea: Detour

Advertising Agency: DRAFTFCB, Zurich, Switzerland
Creative Directors: Nicolas Vontobel, Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Account Supervisors: Diana Weikert, Flurin Hardt, Gabrielle Lommel
Released: July 2008

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losvanvan's picture

Me gusta, pero no creo que los corredores le hayan prestado mucha atencion. Ademas imposible leer las letras del empaque.
Ganar el maraton o bañarme? ganar el maraton o bañarme?
que dificil decision!!!

dias's picture
14 pencils

the concept is so simple that i believe it is understandable even in a hard running
the simplicity of the ideia is just 10/10

marcel7's picture
996 pencils

So simple... i kinda like it.

Joanne DeVita's picture
Joanne DeVita

Good media thinking. The sports event is very well chosen. Congrats!

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