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Detour

Agency: 
Published/Aired: 
July 2008
1654
Description: 

Ambient advertisment created by FCB, Switzerland for Nivea, within the category: Health.

Advertising Agency: DRAFTFCB, Zurich, Switzerland
Creative Directors: Nicolas Vontobel, Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Account Supervisors: Diana Weikert, Flurin Hardt, Gabrielle Lommel

Comments (4)

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Highest Rated

marcel7's picture
marcel7
Activity Score 996

So simple... i kinda like it.

losvanvan's picture
losvanvan

Me gusta, pero no creo que los corredores le hayan prestado mucha atencion. Ademas imposible leer las letras del empaque.
Ganar el maraton o bañarme? ganar el maraton o bañarme?
que dificil decision!!!

dias's picture
dias
Activity Score 14

the concept is so simple that i believe it is understandable even in a hard running
the simplicity of the ideia is just 10/10

marcel7's picture
marcel7
Activity Score 996

So simple... i kinda like it.

Joanne DeVita's picture
Joanne DeVita

Good media thinking. The sports event is very well chosen. Congrats!

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