Nivea: Detour
Advertising Agency: DRAFTFCB, Zurich, Switzerland
Creative Directors: Nicolas Vontobel, Florian Birkner
Art Director: Frédéric Nogier
Copywriter: Ivan Madeo
Account Supervisors: Diana Weikert, Flurin Hardt, Gabrielle Lommel
Released: July 2008
4 Comments
Me gusta, pero no creo que los corredores le hayan prestado mucha atencion. Ademas imposible leer las letras del empaque.
Ganar el maraton o bañarme? ganar el maraton o bañarme?
que dificil decision!!!
the concept is so simple that i believe it is understandable even in a hard running
the simplicity of the ideia is just 10/10
So simple... i kinda like it.
Good media thinking. The sports event is very well chosen. Congrats!